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Innovation and technology have opened new doors of possibility for banks, credit unions and other financial industry organizations. It’s ushered in a new era of financial services products and capabilities within the digital ecosystem – creating more convenience and a better experience for consumers. And we have the plethora of fintech companies to thank for that. But with new pathways to access financial accounts and information via digital platforms, opportunity has also been created for criminals to implement sophisticated fraud strategies, harming the financial services industry, and more importantly, consumers. In fact, according to recent findings from our Global Identity and Fraud Report, 55 percent of businesses globally reported an increase in fraud-related losses over the past 12 months – particularly account opening and account takeover attacks. So, with all of the advancements that fintech companies provide, how can they ensure they’re one step ahead of the fraudsters? We sat down with Kathleen Peters, Experian’s senior vice president and Head of Fraud & Identity, to discuss how fintech companies can effectively position themselves for success in this ever-changing fraud landscape. How are businesses responding to the dynamic fraud threat? Based on the findings from our report, it’s clear businesses recognize the urgency of the matter and are taking steps to actively fight fraud. In the last 12 months, over half of businesses globally made significant investments in fraud management budgets. However, despite the increases in budgets, we are seeing that fraud losses continue to grow year over year. This means that organizations, including fintech companies, need to ensure they have a complete understanding of how fraud impacts their business by looking at the problem holistically. What are some of the advantages fintech companies have over traditional financial institutions when it comes to fraud? With an increase in the volume of data breaches, we have to assume all personally identifiable information, such as name, addresses, date of birth and Social Security number, has been compromised. And with so much of our lives cemented in the digital ecosystem, we are left vulnerable to fraudsters. Many criminals are relentless in their search for weaknesses in the system, never giving up. The advantage that many fintech companies have is their agility and customer-oriented approach. Organizations across the board need to be nimble and adopt new fraud prevention strategies to stay ahead of the criminals. But more importantly, these new strategies cannot negatively impact the customer experience. According to our report, the two most important elements for the consumer online experience are security and convenience. What steps can fintech companies take to increase consumer trust? Trust is built on a company’s ability to protect people’s identities and create an enjoyable experience. We believe a multi-layered approach is key to achieving success. A silver bullet for fraud prevention and identity management doesn’t exist, but the use of multiple strategies can provide a safe and convenient online environment. Advanced data and technology, such as biometrics, device intelligence and identity tokenization, can now seamlessly be integrated to confidently authenticate customers. We know that consumers appreciate security they can see – especially physical biometric measures like a fingerprint or voice recognition. But when these methods are layered with additional, passive authentication capabilities, organizations can deliver the secure and convenient experience that consumers are truly looking for. To read the full Global Identity and Fraud Report, click here.

From a capricious economic environment to increased competition from new market entrants and a customer base that expects a seamless, customized experience, there are a host of evolving factors that are changing the way financial institutions operate. Now more than ever, financial institutions are turning to their data for insights into their customers and market opportunities. But to be effective, this data must be accurate and fresh; otherwise, the resulting strategies and decisions become stale and less effective. This was the challenge facing OneMain Financial, a large provider of personal installment loans serving 10 million total customers across more than 1,700 branches—creating accurate, timely and robust insights, models and strategies to manage their credit portfolios. Traditionally, the archive process had been an expensive, time-consuming, and labor-intensive process; it can take months from start to finish. OneMain Financial needed a solution to reduce expenses and the time involved in order to improve their core risk modeling. In this recent IDC Customer Spotlight, sponsored by Experian, "Improving Core Risk Modeling with Better Data Analysis," Steven D’Alfonso, Research Director spoke with the Senior Managing Director and head of model development at OneMain Financial who turned to Experian’s Ascend Analytical Sandbox to improve its core risk modeling through reject inferencing. But OneMain Financial also realized additional benefits and opportunities with the solution including compliance and economic stress testing. Read the customer spotlight to learn more about the explore how OneMain Financial: Reduced expense and effort associated with its archive process Improved risk model development timing from several months to 1-2 weeks Used Sandbox to gain additional market insight including: market share, benchmarking and trends, etc. Read the Case Study

Late in November, General Motors announced the Cadillac CT6, Cadillac XTS, Buick Lacrosse, Chevy Volt, Chevy Impala and Chevy Cruze will be discontinued. To think GM will lose customers as a result would be a natural gut reaction. But, a closer look at data shows GM’s losses might not be particularly significant. Demand for these soon-to-be-orphaned models is already waning. For example, the XTS accounted for 12.4 percent of all Cadillacs sold in 2014, but just half that in 2018. Buick Lacrosse plummeted from 20.6 percent of all Buicks sold in 2014 to 6.7 percent in 2018. Demand for GM orphaned models has waned throughout the past few years. Even when customers opt not to repurchase one of these models, they typically stay within the GM family. From January to September 2018, when customers traded in one of these vehicles and opted for a different model, 62.3 percent choose another GM product. In total, the top 12 replacement models for these vehicles are from General Motors. Top replacement models all come from GM, signaling customer loyalty to staying within the GM family. Current customers of these models are likely to be a hot commodity in coming years. General Motors’ competition is likely salivating at the opportunity to woo these customers to their showrooms. Savvy General Motors’ dealers should pay close attention to customer and market information to keep these customers in the fold. To better understand their own customer base, dealers can use Experian’s Auto HyperMonitoring® product to track major life events. Events like marriages, new babies, new drivers in the family, and recent college graduates can be predictors of future purchase intent. Monitoring the orphaned model owners can help dealers predict when these customers will come back to market. Mosaic® USA consumer lifestyle segmentation by Experian also can help identify which customer might be a good fit for a specific vehicle. Grouping customers by more than 1,500 attributes at the household level allows Experian to help dealers match customers with a car or truck that meets their lifestyle and needs. The customer segments also help identify the right media and the right message to attract specific customer groups to the dealership. In addition, dealers can tap into their own customer loan data to better understand how much vehicle owners still owe on their loans. Knowing this data can help dealers put together a financial package that makes sense for their customers. When dealers put all this information together, they can make the right offer to the right customer at the right time. It’s a powerful way to use data and keep customers coming back. In the battle to attract these customers, dealers who leverage this information will win.


