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Published: March 1, 2025 by Jon Mostajo, test user

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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Fighting Fraud in a Fintech World

Innovation and technology have opened new doors of possibility for banks, credit unions and other financial industry organizations. It’s ushered in a new era of financial services products and capabilities within the digital ecosystem – creating more convenience and a better experience for consumers. And we have the plethora of fintech companies to thank for that. But with new pathways to access financial accounts and information via digital platforms, opportunity has also been created for criminals to implement sophisticated fraud strategies, harming the financial services industry, and more importantly, consumers. In fact, according to recent findings from our Global Identity and Fraud Report, 55 percent of businesses globally reported an increase in fraud-related losses over the past 12 months – particularly account opening and account takeover attacks.   So, with all of the advancements that fintech companies provide, how can they ensure they’re one step ahead of the fraudsters? We sat down with Kathleen Peters, Experian’s senior vice president and Head of Fraud & Identity, to discuss how fintech companies can effectively position themselves for success in this ever-changing fraud landscape. How are businesses responding to the dynamic fraud threat?   Based on the findings from our report, it’s clear businesses recognize the urgency of the matter and are taking steps to actively fight fraud. In the last 12 months, over half of businesses globally made significant investments in fraud management budgets. However, despite the increases in budgets, we are seeing that fraud losses continue to grow year over year. This means that organizations, including fintech companies, need to ensure they have a complete understanding of how fraud impacts their business by looking at the problem holistically. What are some of the advantages fintech companies have over traditional financial institutions when it comes to fraud? With an increase in the volume of data breaches, we have to assume all personally identifiable information, such as name, addresses, date of birth and Social Security number, has been compromised. And with so much of our lives cemented in the digital ecosystem, we are left vulnerable to fraudsters. Many criminals are relentless in their search for weaknesses in the system, never giving up. The advantage that many fintech companies have is their agility and customer-oriented approach. Organizations across the board need to be nimble and adopt new fraud prevention strategies to stay ahead of the criminals. But more importantly, these new strategies cannot negatively impact the customer experience. According to our report, the two most important elements for the consumer online experience are security and convenience. What steps can fintech companies take to increase consumer trust? Trust is built on a company’s ability to protect people’s identities and create an enjoyable experience. We believe a multi-layered approach is key to achieving success. A silver bullet for fraud prevention and identity management doesn’t exist, but the use of multiple strategies can provide a safe and convenient online environment. Advanced data and technology, such as biometrics, device intelligence and identity tokenization, can now seamlessly be integrated to confidently authenticate customers. We know that consumers appreciate security they can see – especially physical biometric measures like a fingerprint or voice recognition. But when these methods are layered with additional, passive authentication capabilities, organizations can deliver the secure and convenient experience that consumers are truly looking for. To read the full Global Identity and Fraud Report, click here.

Feb 08,2019 by

How Ascend Analytical Sandbox Improves Risk Modeling and “Changes the Industry” for Financial Institutions

From a capricious economic environment to increased competition from new market entrants and a customer base that expects a seamless, customized experience, there are a host of evolving factors that are changing the way financial institutions operate. Now more than ever, financial institutions are turning to their data for insights into their customers and market opportunities. But to be effective, this data must be accurate and fresh; otherwise, the resulting strategies and decisions become stale and less effective. This was the challenge facing OneMain Financial, a large provider of personal installment loans serving 10 million total customers across more than 1,700 branches—creating accurate, timely and robust insights, models and strategies to manage their credit portfolios. Traditionally, the archive process had been an expensive, time-consuming, and labor-intensive process; it can take months from start to finish. OneMain Financial needed a solution to reduce expenses and the time involved in order to improve their core risk modeling.   In this recent IDC Customer Spotlight, sponsored by Experian, "Improving Core Risk Modeling with Better Data Analysis," Steven D’Alfonso, Research Director spoke with the Senior Managing Director and head of model development at OneMain Financial who turned to Experian’s Ascend Analytical Sandbox to improve its core risk modeling through reject inferencing. But OneMain Financial also realized additional benefits and opportunities with the solution including compliance and economic stress testing. Read the customer spotlight to learn more about the explore how OneMain Financial: Reduced expense and effort associated with its archive process Improved risk model development timing from several months to 1-2 weeks Used Sandbox to gain additional market insight including: market share, benchmarking and trends, etc. Read the Case Study

Jan 30,2019 by

Orphaned Models Don’t Mean Mass Customer Exodus For GM

Late in November, General Motors announced the Cadillac CT6, Cadillac XTS, Buick Lacrosse, Chevy Volt, Chevy Impala and Chevy Cruze will be discontinued. To think GM will lose customers as a result would be a natural gut reaction. But, a closer look at data shows GM’s losses might not be particularly significant. Demand for these soon-to-be-orphaned models is already waning. For example, the XTS accounted for 12.4 percent of all Cadillacs sold in 2014, but just half that in 2018. Buick Lacrosse plummeted from 20.6 percent of all Buicks sold in 2014 to 6.7 percent in 2018. Demand for GM orphaned models has waned throughout the past few years. Even when customers opt not to repurchase one of these models, they typically stay within the GM family. From January to September 2018, when customers traded in one of these vehicles and opted for a different model, 62.3 percent choose another GM product. In total, the top 12 replacement models for these vehicles are from General Motors. Top replacement models all come from GM, signaling customer loyalty to staying within the GM family. Current customers of these models are likely to be a hot commodity in coming years. General Motors’ competition is likely salivating at the opportunity to woo these customers to their showrooms. Savvy General Motors’ dealers should pay close attention to customer and market information to keep these customers in the fold. To better understand their own customer base, dealers can use Experian’s Auto HyperMonitoring® product to track major life events. Events like marriages, new babies, new drivers in the family, and recent college graduates can be predictors of future purchase intent. Monitoring the orphaned model owners can help dealers predict when these customers will come back to market. Mosaic® USA consumer lifestyle segmentation by Experian also can help identify which customer might be a good fit for a specific vehicle. Grouping customers by more than 1,500 attributes at the household level allows Experian to help dealers match customers with a car or truck that meets their lifestyle and needs. The customer segments also help identify the right media and the right message to attract specific customer groups to the dealership. In addition, dealers can tap into their own customer loan data to better understand how much vehicle owners still owe on their loans. Knowing this data can help dealers put together a financial package that makes sense for their customers. When dealers put all this information together, they can make the right offer to the right customer at the right time. It’s a powerful way to use data and keep customers coming back. In the battle to attract these customers, dealers who leverage this information will win.

Jan 30,2019 by Guest Contributor