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Published: March 1, 2025 by Jon Mostajo, test user

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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One Small Step for Experian, A Giant Leap Forward for the Credit Industry

What if you had an opportunity to boost your credit score with a snap of your fingers? With the announcement of Experian BoostTM, this will soon be the new reality. As part of an increasingly customizable and instant consumer reality in the marketplace, Experian is innovating in the space of credit to allow consumers to contribute information to their credit profiles via access to their online bank accounts. For decades, Experian has been a leader in educating consumers on credit: what goes into a credit score, how to raise it and how to maintain it. Now, as part of our mission to be the consumer’s bureau, Experian is ushering in a new age of consumer empowerment with Boost. Through an already established and full-fledged suite of consumer products, Experian Boost is the next generation offering a free online platform that places the control in the consumers’ hands to influence their credit scores. The platform will feature a sign-in verification, during which consumers grant read-only permission for Experian Boost to connect to their online bank accounts to identify utility and telecommunications payments. After they verify their data and confirm that they want the account information added to their credit file, consumers will receive an instant updated FICO® Score. The history behind credit information spans several centuries from a group of London tailors swapping information on customers to keeping credit files on index cards being read out to subscribers over the telephone. Even with the evolution of the credit industry being very much in the digital age today, Experian Boost is a significant step forward for a credit bureau. This new capability educates the consumer on what types of payment behavior impacts their credit score while also empowering them to add information to change it. This is a big win-win for consumers and lenders alike. As Experian is taking the next big step as a traditional credit bureau, adding these data sources is a new and innovative way to help consumers gain access to the quality credit they deserve as well as promoting fair and responsible lending to the industry. Early analysis of Experian’s Boost impact on the U.S. consumer credit scores showed promising results. Here’s a snapshot of some of those findings: These statistics provide an encouraging vision into the future for all consumers, especially for those who have a limited credit history. The benefit to lenders in adding these new data points will be a more complete view on the consumer to make more informed lending decisions. Only positive payment histories will be collected through the platform and consumers can elect to remove the new data at any time. Experian Boost will be available to all credit active adults in early 2019, but consumers can visit www.experian.com/boost now to register for early access. By signing up for a free Experian membership, consumers will receive a free credit report immediately, and will be one of the first to experience the new platform. Experian Boost will apply to most leading consumer credit scores used by lenders. To learn more about the platform visit www.experian.com/boost.

Dec 19,2018 by Guest Contributor

Knowing What You Don’t Know

“We don’t know what we don’t know.” It’s a truth that seems to be on the minds of just about every financial institution these days. The market, not-to-mention the customer base, seems to be evolving more quickly now than ever before. Mergers, acquisitions and partnerships, along with new competitors entering the space, are a daily headline. Customers expect the same seamless user experience and instant gratification they’ve come to expect from companies like Amazon in just about every interaction they have, including with their financial institutions. Broadly, financial institutions have been slow to respond both in the products they offer their customers and prospects, and in how they present those products. Not surprisingly, only 26% of customers feel like their financial institutions understand and appreciate their needs. So, it’s not hard to see why there might be uncertainty as to how a financial institution should respond or what they should do next. But what if you could know what you don’t know about your customer and industry data? Sound too good to be true? It’s not—it’s exactly what Experian’s Ascend Analytical Sandbox was built to do. “At OneMain we’ve used Sandbox for a lot of exploratory analysis and feature development,” said Ryland Ely, a modeler at Experian partner client, OneMain Financial and a Sandbox user. For example, “we’ve used a loan amount model built on Sandbox data to try and flag applications where we might be comfortable with the assigned risk grade but we’re concerned we might be extending too much or too little credit,” he said. The first product built on Experian’s big data platform, Ascend, the Analytical Sandbox is an analytics environment that can have enterprise-wide impact. It provides users instant access to near real-time customer data, actionable analytics and intelligence tools, along with a network of industry and support experts to drive the most value out of their data and analytics. Developed with scalability, flexibility, efficiency and security at top-of-mind, the Sandbox is a hybrid-cloud system that leverages the high availability and security of Amazon Web Services. This eliminates the need, time and infrastructure costs associated with creating an internally hosted environment. Additionally, our web-based interface speeds access to data and tools in your dedicated Sandbox all behind the protection of Experian’s firewall. In addition to being supported by a revolutionized tech stack backed by an $825 million annual investment, Sandbox enables use of industry-leading business intelligence tools like SAS, RStudio, H2O, Python, Hue and Tableau. Where the Ascend Sandbox really shines is in the amount and quality of the data that’s put into it. As the largest, global information services provider, the Sandbox brings the full power of Experian’s 17+ years of full-file historical tradeline data, boasting a data accuracy rate of 99.9%. The Sandbox also allows users the option to incorporate additional data sets including commercial small business data and soon real estate data, among others. Alternative data assets add to the 50 million consumers who use some sort of financial service, in addition to rental and utility payments. In addition to including Experian’s data on the 220+ million credit-active consumers, small business and other data sets, the Sandbox also allows companies to integrate their own customer data into the system. All data is depersonalized and pinned to allow companies to fully leverage the value of Experian’s patented attributes and scores and models. Ascend Sandbox allows companies to mine the data for business intelligence to define strategy and translate those findings into data visualizations to communicate and win buy-in throughout their organization. But here is where customers are really identifying the value in this big data solution, taking those business intelligence insights and being able to take the resulting models and strategies from the Sandbox directly into a production environment. After all, amassing data is worthless unless you’re able to use it. That’s why 15 of the top financial institutions globally are using the Experian Ascend Sandbox for more than just benchmarking and data visualization but also risk modeling, score migration, share of wallet, market entry, cross-sell and much more. Moreover, clients are seeing time-savings, deeper insights and reduced compliance concerns as a result of consolidating their production data and development platform inside Sandbox. “Sandbox is often presented as a tool for visualization or reporting, sort of creating summary statistics of what’s going on in the market. But as a modeler, my perspective is that it has application beyond just those things,” said Ely. To learn more about the Experian Ascend Analytical Sandbox and hear more about how OneMain Financial is getting value out of the Sandbox, watch this on-demand webinar.

Dec 11,2018 by

It’s the Most Wonderful Time of the Year (for Fraud)

It’s the holiday season — time for jingle bells, lighting candles, shopping sprees and credit card fraud. But we’re prepared. Our risk analyst team constantly monitors our FraudNet solution performance to identify anomalies our clients experience as millions of transactions occur this month. At its core, FraudNet analyzes incoming events to determine the risk level and to allow legitimate events to process without causing frustrating friction for legitimate customers. That ensures our clients can recognize good customers across digital devices and channels while reducing fraud attacks and the need for internal manual reviews. But what happens when things don’t go as planned? Here’s a recent example. One of our banking clients noticed an abnormally high investigation queue after a routine risk engine tuning. Our risk analyst team looked further into the attacks to determine the cause and assess whether it was a tuning issue or a true fraud attack. After an initial analysis, the team learned that the events shared many of the same characteristics: Came from the same geo location that has been seen in previous attacks on clients Showed suspicious device and browser characteristics that were recognized by Experian’s device identification technology Identified suspicious patterns that have been observed in other recent attacks on banks The conclusion was that it wasn’t a mistake. FraudNet had correctly identified these transactions as suspicious. Experian® then worked with our client and recommended a strategy to ensure this attack was appropriately managed. This example highlights the power of device identification technology as a mechanism to detect emerging fraud threats, as well as link analysis tools and the expertise of a highly trained fraud analyst to uncover suspicious events that might otherwise go unnoticed. In addition to proprietary device intelligence capabilities, our clients take advantage of a suite of capabilities that can further enhance a seamless authentication experience for legitimate customers while increasing fraud detection for bad actors. Using advanced analytics, we can detect patterns and anomalies that may indicate a fraudulent identity is being used. Additionally, through our CrossCore® platform businesses can leverage advanced innovation, such as physical and behavioral biometrics (facial recognition, how a person holds a phone, mouse movements, data entry style), email verification (email tenure, reported fraud on email identities), document verification (autofill, liveliness detection) and digital behavior risk indicators (transaction behavior, transaction velocity), to further advance their existing risk mitigation strategies and efficacy.   With expanding partnerships and capabilities offered via Experian’s CrossCore platform, in conjunction with consultative industry expertise, businesses can be more confident during the authentication process to ensure a superb, frictionless customer experience without compromising security.

Dec 04,2018 by Guest Contributor