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The holidays are behind us, the presents are unwrapped, resolutions have been made and may already be broken. For many, it’s the most depressing time of the year as the reality of holiday spending settles in. According to the American Consumer Credit Council the average American spends $935 on gifts each holiday season. A recent report by Mintel showed the average consumer held $16,000 in debt at the end of 2015. Now is the time to reach out to consumers who may be suffering from a financial hangover; an Experian study revealed consumers typically look to personal loans for help with credit card debt in the second quarter of each year. What’s the best way to reach these consumers? Direct mail is still one of the most successful paths. Here are four keys to securing new personal loan customers via direct mail marketing: Focus on education: Some of the most successful direct mail campaigns for personal loans in 2015 focused on educating consumers about personal loans first, and then showing options for debt consolidation. Consumers are weary of trusting new lenders, according to Mintel, with 50% viewing them as riskier than banks and credit unions. Marketplace and online lenders should take the extra step of introducing their brand and showing their product as a safe option. Highlight the use of the loan: Consumers generally have a negative attitude toward debt, with 72% feeling uncomfortable holding any type of debt. Stressing that personal loans are a responsible tool for consolidating debt is critical. Some effective campaigns listed the top three reasons to choose a personal loan, while others used customer testimonials to show how a personal loan was used and how they benefited. Provide a competitive comparison: Another way to highlight the benefits of personal loans is by comparing the fixed rates and payments of a personal loan to credit cards. Many consumers consolidate credit card debt to one card immediately after the holidays, according to the Experian study. Simply showing the long-term benefit of a personal loan versus credit card is often enough to trigger action. Personalize the offer: Lenders are delivering more personal, relevant offers that are tailored to the interests of each recipient through the use of the latest personalization technology. For example, highlight the recipient’s specific qualifying loan amount or the qualifying loan rate for which they are eligible. Unsecured loans have experienced growing popularity in the last several years, and originations are poised for a seasonal peak in the coming months. Are you ready?

It’s no secret how much the consumer world has evolved in large part due to technology over the last few years. More than 88 million U.S. consumers use their smartphone to do some form of banking today and 67% of consumers made purchases across multiple channels in the last six months. Banks, lenders, and the entire financial services industry have responded to that change. So has Experian. Our credit data is a powerful asset that financial institutions can use to power opportunities for consumers. Through improved technology, we can deliver those insights faster. It’s why we integrated the Cloudera Enterprise platform with our Analytical Sandbox™ environment so we can help facilitate solving common industry issues quicker for clients across our Credit Information Services, Decision Analytics, and Business Information Services business lines. That environment allows financial institutions with data scientists to build models that can crunch huge volumes of data to append with their own customer data to help drive portfolio management, customer acquisitions, and collection decisions. This kind of agility and speed in data analytics is especially important as financial institutions drive more and more of their customer relationships to digital and mobile channels. We continue to be the backbone of financial progress and empower our clients to manage their data with confidence so they can maximize every opportunity. Learn how Experian has improved processing speeds to enable instant access to aggregated financial data.

Internet-connected devices provide endless possibilities, but they rely on technology and collected data to deliver on their promises. This can compromise your network security. Follow these tips to enjoy the conveniences provided by Internet of Things devices while keeping your network safe. Look for devices that use end-to-end encryption. Change default passwords before connecting devices to your network. Enable two-factor authentication, when available. Leverage all security options, such as passwords, encryption, firewalls and firmware. The Internet of Things is only as strong as its weakest link. That's why it’s so important to understand and treat each connected device as part of a broader network. More security tips


