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Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re starting to see a reversal of fortune. Data in the first quarter of 2024 shows how the resurgence of new vehicle inventory is reshaping the automotive landscape. According to Experian’s State of the Automotive Finance Market Report: Q1 2024, new vehicle financing increased to 41.93%, up from 37.93% in Q1 2023. Meanwhile, used vehicle financing declined from 62.07% to 58.07% year-over-year. As a result, lenders witnessed a considerable impact on market share as some manufacturers continue to offer incentives. For instance, captives accounted for its highest share of new vehicle financing since 2010, leading at 61.75% in Q1 2024, up from 54.17% in Q1 2023. On the other hand, banks declined from 23.36% to 20.65% year-over-year and credit unions dropped from 17.02% to 9.69% in the same time frame. Leasing grows as new vehicle inventory rebounds As dealers look for ways to move metal and more incentives become available, consumers are choosing to lease. For example, the percentage of new leasing climbed to 24.12% in Q1 2024, up from 19.33% in Q1 2023. In addition, the average monthly payment for a leased vehicle declined from $602 last year to $595 this quarter. Interestingly, SUVs made up four of the top five leased vehicles in the first quarter of 2024; with the Honda CR-V at 3.12% and Telsa Model Y at 2.69%. They were followed by the Nissan Rogue (2.35%), Chevrolet Equinox (2.21%), and Honda Civic (2.02%). Loan amounts continue to stabilize When taking a deeper dive into the report findings, data shows the average loan amount for a new vehicle decreased from $41,115 in Q1 2023 to $40,634 in Q1 2024. Though, the average interest rate slightly grew to 6.73% this quarter, up from 6.61% last year—resulting in the average monthly payment increasing $3 to reach $735. On the used side, the average loan amount dropped $498 year-over-year to $26,073 in Q1 2024 and the average interest rate went from 11.40% last year to 11.91% this quarter, leading to an average monthly payment of $523, from $521 in the same period. As we witness consumer preferences continue to shift, it’s important for automotive professionals to understand the current industry trends in order to properly assist those who are in the market for a vehicle and prepare for what’s to come in the near future. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q1 2024 presentation on demand.

Mortgage lenders looking to attract first-time homebuyers must understand their needs, wants, and finances, especially as the economic environment and evolving generational trends shift. Understanding who this buyer segment is and what they buy unlocks growth potential for today’s attentive mortgage lenders. Financial diversity defines first-time homebuyers First-time homebuyers are searching for the attainable, which is not easy today. High interest rates, low housing inventory, and individual financial circumstances contribute to the hardships the housing market presents. Even with ups and downs and difficulties in the marketplace, first-time homebuyers continue to show their grit. Over two-thirds of first-time homebuyers have an annual household income over $90k, with 27% having household income over $180k. Additionally, Experian Housing research shows that 85% of first-time homebuyers have prime or super-prime credit scores. While credit and income play critical roles in evaluating borrower risk, they're not the only factors. The mortgage lending market is slowly leaning into the use of alternative credit data, such as rental payment information, to determine a borrower's creditworthiness. These changes are crucial in our industry's effort to support consumers on their journey towards homeownership. Financial realities impact property choices Experian Housing’s recent white paper looking at first-time purchasers shows over 85% buying single-family homes, with roughly 70% of these buyers belonging to Generation Y (Gen Y) and Generation Z (Gen Z). While starter homes suggest impermanence, Gen Y and Gen Z buying habits reflect their values and overall desire for stability. These motivated buyers that understand the economic woes, are adjusting and looking for options. More than three-fourths of first-time purchases are older homes, built before 2000. However, Experian’s same research showed sales of new construction homes (2021-2023) increased over the prior two years, particularly among first-time buyers. Builder credits and other incentives make new builds more appealing, and lenders leveraging their mortgage market expertise will be able to discuss options customized to the borrower, helping them make the decision best fitting their needs. Especially among younger generations, first-time homebuyers are considering different housing options in their path to homeownership. From multigenerational housing and co-owning a home with friends and family to smaller homes and moving further away for affordability reasons, options are on the table.1 Untapped potential for savvy lenders The modern mortgage landscape offers thoughtful lenders opportunities to drive growth. Diversity in the first-time homebuyer profiles means that lenders who distinguish themselves by tailoring their services to the borrower’s needs. This may include, but is certainly not limited to: Drawing on their knowledge of first-time homebuyer programs, grants and loans appropriate to the borrower. Improving their overall financial well-being with financial literacy education. Expertly guiding them through the complex lending process. Ensuring as swift and smooth a transaction as possible with timely and responsive communications. For more information about the lending possibilities for first-time homebuyers, download our white paper and visit us online. Download white paper Learn more 1 “Several Generations Under One Roof,” census.gov; “What to Know About Co-Buying A House,” myhome.freddiemac.com

In the previous episode of “The Chrisman Commentary” podcast, Joy Mina, Director of Product Commercialization at Experian, talked about the misconceptions associated with verifications and what organizations can do to enhance their strategies. In the latest episode, Experian's Ken Tromer and Jamie Norris discuss ways mortgage companies can optimize their business expenses and protect prospects. "The market has been asking for solutions to help with cost mitigation and lead protection for quite some time," said Jamie. "We've listened to the market and Power Profile Plus™ does just that." Listen to the full episode for all the details and learn more about Power Profile Plus™ for Mortgage. Listen to podcast Learn more


