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In today’s data driven world, decisioning strategies can no longer be one-dimensional and only risk-focused. By employing a multidimensional decisioning approach, companies can deliver the products and services customers need and want.

Identity fraud and the utility industry In the utility industry today, gaining enterprise-wide systemic control over credit risk assessment, identity verification and compliance oversight are causing many leading organizations major headaches. The ability for IT departments to modify their core legacy systems to effectively implement and support these critical functions is ever-challenging. And for the business, the inability to gain real-time access and control to these functions means slower speed to market with automated risk controls, costing the organization (and therefore rate-paying customers) tens of millions in losses annually and lost productivity in manual reviews and call center costs. In addition to the obvious financial impact, customer experience invariably suffers, negatively impacting those good paying, low-risk customers and leading to downstream issues with complaints to regulators. The ideal solution provides organizations the ability to quickly identify customers and compliance requirements, while maintaining a strong and transparent security posture for user authentication and strategic control over the complete customer life-cycle. To minimize barriers to implementation, such a solution requires a flexible, user-friendly hosted platform incorporating all the various credit and alternate data sources with reporting and industry best practice strategies available “out of the box”. While there are several types of fraud perpetrated on utilities, one common form involves the opening of an account in a legitimate consumer’s or business’s name by a fraudulent party with the service address belonging to the fraudulent party (aka the “name game”). Utility fraud may take a long time to discover, as the fraudster may have a history of making some payment, but often times leaves the organization with a significant, unpaid balance. Even after an account goes to collections for nonpayment, it can take a very long time before the fraud is confirmed. Even if consumers and businesses periodically check their credit reports, they may not be aware that accounts had been opened in their name because the accounts usually aren’t reported until they reach collections. This means utility fraud through identity theft can lead to eroding customer relationships and losses. Best Practices for Customer Identity Verification An overall compliance or identity checking program will prevent fraud losses and increase customer satisfaction. The same basic principles that apply to customer centric decisions apply here. gain knowledge of the customer through data, gain insight through specifically developed models and analytics, and make identity decisions using expert strategies. A best practice identity service will employ a customer acquisition platform like PowerCurve OnDemand to automatically acquire critical consumer and business identity authentication data, scores and analytics. Models such as Precise ID and BizID allow clients to make decisions that are tailored to these specifications. These results can be incorporated into automated accept or referral decisioning. Clients can customize these decision strategies for results based on the presence and absence of both positive and high-risk conditions. Specifically, the service helps clients to: Positively identify legitimate consumers Preserve positive consumer experiences by limiting or eliminating the need for more manual and arduous authentication processes that require more customer engagement and time Direct more intensive authentication procedures, such as knowledge-based authentication questions, only to the riskiest applicants or transactions Preserve positive customer experiences by preventing fraudulent accounts being opened in their name Detect potential fraud and reduce charge-offs FACTA and Red Flag Compliance Another advantage of using an acquisition platform like PowerCurve OnDemand is if the utility is obtaining consumer credit reports for other purposes, such as to determine a deposit amount, the platform can also perform many of the FACT Act and Red Flag checks that are required under the Fair Credit Reporting Act to limit identity theft as well. So, at the same time, the platform can help meet compliance due-diligence requirements during application and account management processes. Matching Finally, the software platform may be able to perform a “matching process” on the applicant against existing or former customers. If there is a match, this may also bring insight into whether or not an identity theft may be occurring. In Conclusion Consider a comprehensive platform that assists in identity verification process for both consumer and business accounts. Ensure it can bring in world class data, models and analytics to gain insight on the identity of the consumer or business. If applicable, leverage the platform for compliance related checks as well. The rewards in lower write offs and increased customer satisfaction should yield great results.

With more than one-third of customers interacting with a single business in five or more channels and more than 85 percent of consumers using online or mobile to conduct business, omnichannel fraud prevention has become a necessity. Implementing a layered approach to authentication and integrating device intelligence into the process to associate a consumer with a known device are critical components of a fraud mitigation strategy. In addition to providing another layer of validation, verifying a customer through his or her device makes it easier for the customer to interact with the business and is a huge benefit to the overall customer experience. Perspective paper: Protecting the customer experience – The impact of fraud on the customer relationship


