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Published: March 1, 2025 by Jon Mostajo, Sirisha Koduri

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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EV Adoption on the Rise as More Models Hit the Market

In recent years, electric vehicles (EVs) have been making a name for themselves as they continue to grow within the automotive industry, and as more models roll out, data in the fourth quarter of 2023 shows consumer interest continues to increase. According to Experian’s State of the Automotive Finance Market Report: Q4 2023, EVs comprised 8.6% of total new retail transactions, an increase from 7.1% in Q4 2022. Furthermore, the number of consumers who leased an EV jumped from 9.8% to 30.7% year-over-year, and the number of consumers who purchased EVs went from 61.9% to 44.8% in the same period. When analyzing how consumers transacted EVs in Q4 2023, it’s notable that leasing accounted for 91.1% of BMW iX transactions and 79.0% of BMW i4. Additionally, 78.0% of Nissan Ariya’s were leased this quarter, followed by the Volkswagen ID.4 at 74.5%, Hyundai IONIQ 6 (64.0%), and Kia EV6 (56.8%). !function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js"); Alongside a wider range of models being introduced to the market, new incentive and rebate programs have drawn more consumers in as they look for a vehicle that fits their lifestyle and financial needs. This makes it crucial for automotive professionals to not only stay on top of these trends but also understand how other areas of the industry are evolving. Average loan amounts stabilize as interest rates rise Looking at the finance market at a broader level, the average loan amount for a new vehicle declined $1,143 year-over-year to $40,366 in Q4 2023, and the average loan amount for a used vehicle decreased from $27,907 last year to $26,685 this quarter. Meanwhile, the average interest rate for a new vehicle reached 7.2% in Q4 2023, up from 6.1% in Q4 2022—resulting in the average monthly payment increasing from $720 to $738 year-over-year. On the used side, the average interest rate went from 10.4% last year to 11.9% this quarter, leading to the average monthly payment slightly going up to $532, from $530 in Q4 2022. As interest rates continue to rise, it’s common to see more consumers opting for shorter-term loans to help alleviate monthly payments, a trend professionals should keep in mind as they assist those who are in the market for a vehicle. For instance, new vehicle loans up to 48 months increased from 10.9% in Q4 2022 to 13.8% in Q4 2023, and 49- to 60-month loan terms went from 16.9% to 18.3% in the same time frame. Meanwhile, 61- to 72-month terms slightly declined from 38.7% to 38.2%, and 73- to 84-month terms went from 32% to 28.2% year-over-year. On the other hand, used vehicle loan terms only experienced a slight shift—with loans up to 48 months increasing from 10.7% in Q4 2022 to 11.3% in Q4 2023 and 49- to 60-month loans going from 17.6% to 18.8% over the same period. Furthermore, 61- to 71-month terms slightly increased from 42.3% to 42.6%, and 73- to 84-month terms decreased from 28.7% last year to 26.5% this quarter. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q4 2023 presentation on demand.

Mar 12,2024 by Melinda Zabritski

How Optimization Modeling Can Increase Your Marketing ROI

This article was updated on March 12, 2024. The number of decisions that a business must make in the marketing space is on the rise. Which audience to target, what is the best method of communication, which marketing campaign should they receive? To stay ahead, a growing number of businesses are embracing artificial intelligence (AI) analytics, machine learning, and mathematical optimization in their decisioning models and strategies. What is an optimization model? While machine learning models provide predictive insights, it’s the mathematical optimization models that provide actionable insights that drive decisioning. Optimization models factor in multiple constraints and goals to leave you with the next best steps. Each step in the optimization process can significantly improve the overall impact of your marketing outreach — for both you and your customers. Using a mathematical optimization software, you can enhance your targeting, increase response rates, lower cost per acquisition, and drive engagement. Better engagement can lead to stronger business performance and profitability. Here are a few key areas where machine learning and optimization modeling can help increase your return on investment (ROI): Prospecting: Advanced analytics and optimization can be used to better identify individuals who meet your credit criteria and are most likely to respond to your offers. Taking this customer-focused approach, you can provide the most relevant marketing messages to customers at the right time and place. Cross-sell and upsell: The same optimized targeting can be applied to increase profitability with your existing customer base in cross-sell and up-sell opportunities. Gain insights into the best offer to send to each customer, the best time to send it, and which channel the customer will respond best to. Additionally, implement logic that maintains your customer contact protocols. Retention: Employing optimization modeling in the retention stage helps you make quicker decisions in a competitive environment. Instantly identify triggers that warrant a retention offer and determine the likelihood of the customer responding to different offers. LEARN MORE: eBook: Debunking the top 5 myths about optimization Gaining insight and strengthening decisions with our solutions Experian’s suite of advanced analytics solutions, including our optimization software, can help improve your marketing strategies. Use our ROI calculator to get a personalized estimate of how optimization can lift your campaigns without additional marketing spend. Start by inputting your organization’s details below. initIframe('62e81cb25d4dbf17c7dfea55'); Learn more about how optimization modeling can help you achieve your marketing and growth goals. Learn more  

Mar 12,2024 by Julie Lee

What is Trended Data?

This article was updated on March 11, 2024. As a lender, it’s important to understand a consumer’s credit behavior and whether it's improving or deteriorating over time. Sure, you can pull a credit score at any moment, but it's merely a snapshot. Knowing a consumer’s credit information at a single point in time only tells part of the story. Two consumers can have the same credit score, but one consumer’s score could be moving up while another’s score could be moving down. To understand the whole story, lenders need the ability to leverage trended data to assess a consumer’s credit behavior over time. What to know about trended data Trended data provides key balance and payment data for the previous 24 months. By analyzing historical payment information, lenders can determine if a consumer is consistently paying more than the minimum payment, has a demonstrated ability to pay, and shows no signs of payment stress. It can conversely identify if a consumer is making only minimum payments and has increasing payment stress. Experian’s Trended Data is comprised of five fields of historical payment information over a 24-month period. It includes: Balance Amount Original Loan / Limit Amount Scheduled Payment Amount Actual Payment Amount Last Payment Date Knowing how a consumer uses credit, or pays back debt over time, can help lenders offer the right products and terms to increase response rates, determine up-sell and cross-sell opportunities, and limit loss exposure. Using a consumer’s historical payment information also provides a more accurate assessment of future behavior, helping lenders effectively manage changes in risk, predict balance transfer activity, and prevent attrition. The challenge For lenders to extract the benefits of trended data, they need to analyze an enormous amount of data. Five fields of data across 24 months on every trade is huge and can be difficult for lenders with limited analytical resources to manage. For example, a single consumer with 10 trades on file would have upwards of 1,200 data points to analyze. Multiply that by a file of 100,000 consumers and you are now dealing with over 120,000,000 data points. Additionally, if lenders utilize the trended data in their underwriting processing and intend to use it to decline consumers, they need to create their own adverse action reason codes to communicate to the consumer. Not all lenders are equipped to take on this level of effort. Still, there are trended data solutions to assist lenders with managing and unlocking the power of trended data. How Experian can help Experian’s pre-calculated solutions allow even the smallest lenders to quickly and effectively action on the benefits of trended data, minus the hassles of analyzing it. Trended data, and the solutions built from it, allow lenders to effectively predict where a consumer is going based on where they’ve been. And really, that can make all the difference when it comes to smart lending decisions. Get started today

Mar 11,2024 by Guest Contributor