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Published: March 1, 2025 by Jon Mostajo, Sirisha Koduri

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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Smoke is rising from Apple’s Conclave

TL;DR Read within as to how Touch ID is made possible via ARM’s TrustZone/TEE, and why this matters in the context of the coming Apple’s identity framework. Also I explain why primary/co-processor combos are here to stay. I believe that eventually, Touch ID has a payments angle – but focusing on e-commerce before retail. Carriers will weep over a lost opportunity while through Touch ID, we have front row seats to Apple’s enterprise strategy, its payment strategy and beyond all – the future direction of its computing platform. I had shared my take on a possible Apple Biometric solution during the Jan of this year based on its Authentec acquisition. I came pretty close, except for the suggestion that NFC is likely to be included. (Sigh.) Its a bit early to play fast and loose with Apple predictions, but its Authentec acquisition should rear its head sometime in the near future (2013 – considering Apple’s manufacturing lead times), that a biometric solution packaged neatly with an NFC chip and secure element could address three factors that has held back customer adoption of biometrics: Ubiquity of readers, Issues around secure local storage and retrieval of biometric data, Standardization in accessing and communicating said data. An on-chip secure solution to store biometric data – in the phone’s secure element can address qualms around a central database of biometric data open to all sorts of malicious attacks. Standard methods to store and retrieve credentials stored in the SE will apply here as well. Why didn’t Apple open up Touch ID to third party dev? Apple expects a short bumpy climb ahead for Touch ID before it stabilizes, as early users begin to use it. By keeping its use limited to authenticating to the device, and to iTunes – it can tightly control the potential issues as they arise. If Touch ID launched with third party apps and were buggy, it’s likely that customers will be confused where to report issues and who to blame. That’s not to say that it won’t open up Touch ID outside of Apple. I believe it will provide fettered access based on the type of app and the type of action that follows user authentication. Banking, Payment, Productivity, Social sharing and Shopping apps should come first. Your fart apps? Probably never. Apple could also allow users to set their preferences (for app categories, based on user’s current location etc.) such that biometrics is how one authenticates for transactions with risk vs not requiring it. If you are at home and buying an app for a buck – don’t ask to authenticate. But if you were initiating a money transfer – then you would. Even better – pair biometrics with your pin for better security. Chip and Pin? So passé. Digital Signatures, iPads and the DRM 2.0: It won’t be long before an iPad shows up in the wild sporting Touch ID. And with Blackberry’s much awaited and celebrated demise in the enterprise, Apple will be waiting on the sidelines – now with capabilities that allow digital signatures to become ubiquitous and simple – on email, contracts or anything worth putting a signature on. Apple has already made its iWork productivity apps(Pages, Numbers, Keynote), iMovie and iPhoto free for new iOS devices activated w/ iOS7. Apple, with a core fan base that includes photographers, designers and other creative types, can now further enable iPads and iPhones to become content creation devices, with the ability to attribute any digital content back to its creator by a set of biometric keys. Imagine a new way to digitally create and sign content, to freely share, without worrying about attribution. Further Apple’s existing DRM frameworks are strengthened with the ability to tag digital content that you download with your own set of biometric keys. Forget disallowing sharing content – Apple now has a way to create a secondary marketplace for its customers to resell or loan digital content, and drive incremental revenue for itself and content owners. Conclaves blowing smoke: In a day and age where we forego the device for storing credentials – whether it be due to convenience or ease of implementation – Apple opted for an on-device answer for where to store user’s biometric keys. There is a reason why it opted to do so – other than the obvious brouhaha that would have resulted if it chose to store these keys on the cloud. Keys inside the device. Signed content on the cloud. Best of both worlds. Biometric keys need to be held locally, so that authentication requires no roundtrip and therefore imposes no latency. Apple would have chosen local storage (ARM’s SecurCore) as a matter of customer experience, and what would happen if the customer was out-of-pocket with no internet access. There is also the obvious question that a centralized biometric keystore will be on the crosshairs of every malicious entity. By decentralizing it, Apple made it infinitely more difficult to scale an attack or potential vulnerability. More than the A7, the trojan in Apple’s announcement was the M7 chip – referred to as the motion co-processor. I believe the M7 chip does more than just measuring motion data. M7 – A security co-processor? I am positing that Apple is using ARM’s TrustZone foundation and it may be using the A7 or the new M7 co-processor for storing these keys and handling the secure backend processing required. Horace Dediu of Asymco had called to question why Apple had opted for M7 and suggested that it may have a yet un-stated use. I believe M7 is not just a motion co-processor, it is also a security co-processor. I am guessing M7 is based on the Cortex-M series processors and offloads much of this secure backend logic from the primary A7 processor and it may be that the keys themselves are likely to be stored here on M7. The Cortex-M4 chip has capabilities that sound very similar to what Apple announced around M7 – such as very low power chip, that is built to integrate sensor output and wake up only when something interesting happens. We should know soon. This type of combo – splitting functions to be offloaded to different cores, allows each cores to focus on the function that it’s supposed to performed. I suspect Android will not be far behind in its adoption, where each core focuses on one or more specific layers of the Android software stack. Back at Google I/O 2013, it had announced 3 new APIs (the Fused location provider) that enables location tracking without the traditional heavy battery consumption. Looks to me that Android decoupled it so that we will see processor cores that focus on these functions specifically – soon.                   I am fairly confident that Apple has opted for ARM’s Trustzone/TEE. Implementation details of the Trustzone are proprietary and therefore not public. Apple could have made revisions to the A7 chip spec and could have co-opted its own. But using the Trustzone/TEE and SecurCore allows Apple to adopt existing standards around accessing and communicating biometric data. Apple is fully aware of the need to mature iOS as a trusted enterprise computing platform – to address the lack of low-end x86 devices that has a hardware security platform tech. And this is a significant step towards that future. What does Touch ID mean to Payments? Apple plans for Touch ID kicks off with iTunes purchase authorizations. Beyond that, as iTunes continue to grow in to a media store behemoth – Touch ID has the potential to drive fraud risk down for Apple – and to further allow it to drive down risk as it batches up payment transactions to reduce interchange exposure. It’s quite likely that à la Walmart, Apple has negotiated rate reductions – but now they can assume more risk on the front-end because they are able to vouch for the authenticity of these transactions. As they say – customer can longer claim the fifth on those late-night weekend drunken purchase binges. Along with payment aggregation, or via iTunes gift cards – Apple has now another mechanism to reduce its interchange and risk exposure. Now – imagine if Apple were to extend this capability beyond iTunes purchases – and allow app developers to process in-app purchases of physical goods or real-world experiences through iTunes in return for better blended rates? (instead of Paypal’s 4% + $0.30). Heck, Apple can opt for short-term lending if they are able to effectively answer the question of identity – as they can with Touch ID. It’s Paypal’s ‘Bill Me Later’ on steroids. Effectively, a company like Apple who has seriously toyed with the idea of a Software-SIM and a “real-time wireless provider marketplace” where carriers bid against each other to provide you voice, messaging and data access for the day – and your phone picks the most optimal carrier, how far is that notion from picking the cheapest rate across networks for funneling your payment transactions? Based on the level of authentication provided or other known attributes – such as merchant type, location, fraud risk, customer payment history – iTunes can select across a variety of payment options to pick the one that is optimal for the app developer and for itself. And finally, who had the most to lose with Apple’s Touch ID? Carriers. I wrote about this before as well, here’s what I wrote then (edited for brevity): Does it mean that Carriers have no meaningful role to play in commerce? Au contraire. They do. But its around fraud and authentication. Its around Identity. … But they seem to be stuck imitating Google in figuring out a play at the front end of the purchase funnel, to become a consumer brand(Isis). The last thing they want to do is leave it to Apple to figure out the “Identity management” question, which the latter seems best equipped to answer by way of scale, the control it exerts in the ecosystem, its vertical integration strategy that allows it to fold in biometrics meaningfully in to its lineup, and to start with its own services to offer customer value. So there had to have been much ‘weeping and moaning and gnashing of the teeth’ on the Carrier fronts with this launch. Carriers have been so focused on carving out a place in payments, that they lost track of what’s important – that once you have solved authentication, payments is nothing but accounting. I didn’t say that. Ross Anderson of Kansas City Fed did. What about NFC? I don’t have a bloody clue. Maybe iPhone6? iPhone This is a re-post from Cherian's original blog post "Smoke is rising from Apple's Conclave"

Oct 02,2013 by

The most debt-free states

According to data from Experian's IntelliViewSM, Iowa residents carry the lowest average credit card balance per consumer in the U.S. with an average balance of $2,904, as of the second quarter of 2013. On the other end of the spectrum, the state with the highest average credit card balance is Alaska, where residents carry an average credit card balance of $4,706. New Jersey citizens are close behind with an average balance of $4,523. The states with the lowest average credit card balance include: Iowa ($2,904) North Dakota ($2,971) Utah ($3,014) South Dakota ($3,168) Wisconsin ($3,204) Idaho ($3,225) Nebraska ($3,326) Montana ($3,408) West Virginia ($3,411) Kentucky ($3,424) Data for this article was sourced from IntelliView, a Web-based data query, analysis and reporting tool. Source: The Most Debt-Free States in America

Sep 29,2013 by

Trust me, I have lots of Facebook friends

By: Matt Sifferlen I recently read interesting articles on the Knowledge@Wharton and CNNMoney sites covering the land grab that's taking place among financial services startups that are trying to use a consumer's social media activity and data to make lending decisions.  Each of these companies are looking at ways to take the mountains of social media data that sites such as Twitter, Facebook, and LinkedIn generate in order to create new and improved algorithms that will help lenders target potential creditworthy individuals.  What are they looking at specifically?  Some criteria could be: History of typing in ALL CAPS or all lower case letters Frequent usage of inappropriate comments Number of senior level connections on LinkedIn The quantity of posts containing cats or annoying  self-portraits (aka "selfies") Okay, I made that last one up. The point is that these companies are scouring through the data that individuals are creating on social sites and trying to find useful ways to slice and dice it in order to evaluate and target consumers better. On the consumer banking side of the house, there are benefits for tracking down individuals for marketing and collections purposes. A simple search could yield a person's Facebook, Twitter, or LinkedIn profile. The behaviorial information can then be leveraged as a part of more targeted multi-channel and contact strategies. On the commercial banking side, utilizing social site info can help to supplement any traditional underwriting practices. Reviewing the history of a company's reviews on Yelp or Angie's List could share some insight into how a business is perceived and reveal whether there is any meaningful trend in the level of negative feedback being posted or potential growth outlook of the company. There are some challenges involved with leveraging social media data for these purposes. 1. Easily manipulated information 2. Irrelevant information that doesn't represent actual likes, thoughts or relevant behaviors 3. Regulations From a Fraud perspective, most online information can easily and frequently be manipulated which can create a constantly moving target for these providers to monitor and link to the right customer.  Fake Facebook and Twitter pages, false connections and referrals on LinkedIn, and fabricated positive online reviews of a business can all be accomplished in a matter of minutes. And commercial fraudsters are likely creating false business social media accounts today for shelf company fraud schemes that they plan on hatching months or years down the road.  As B2B review websites continue to make it easier to get customers signed up to use their services, the downside is  there will be even more unusable information being created since there are less and less hurdles for commercial fraudsters to clear, particularly for sites that offer their services for free. For now, the larger lenders are more likely to utilize alternative data sources that are third party validated, like rent and utility payment histories, while continuing to rely on tools that can prevent against fraud schemes. It will be interesting to see what new credit and non credit data will be utilized as a common practice in the future as lenders continue their efforts to find more useful data to power their credit and marketing decisions.

Sep 25,2013 by