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The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the top digital audiences in the automotive industry. To help you with this, we recently analyzed audience activation activity and compiled the Auto 2024 Digital Audience Report. The report highlights the top four digital audience categories for the automotive industry: Automotive Lifestyle and Interests Retail Shoppers Purchase Based Demographics For each of the top four categories, the report provides specific audience examples automotive marketers can leverage for specific marketing campaigns. Examples include likely frequent spenders at auto service and repair shops or consumers who are likely to be in the market to buy an Alternate Fuel Electric vehicle in the next 180 days. To learn more about where Experian is seeing the top third-party audience activation, read the Auto 2024 Digital Audience Report.

Review of Findings & Front-line Insights Panel Participants: Richard Goldberg (Moderator) – Constangy, Brooks, Smith & Prophete, LLP Michael Bruemmer – Experian Sean Renshw – RSM US, LLP Mark Greisiger – NetDiligence About NetDiligence Cyber Claims Study It is NetDiligence’s 13th year of doing this Cyber Claims Study. A total of 9,028 claims were analyzed during the past five years 2018-2022.An observation from the over 9,000 Cyber Claims (5000 of which are brand new claims this past year in 2023) analyzed is while many of the categories over the last five years have remained the same, the data has changed, sometimes dramatically. About Experian We provide call center coverage, notification coverage, as well as, identity theft protection, and all the consumer resolutions that go along with it for about 5000 data breaches every year, and I was delighted to be on the panel. Key Insights Experian has proudly sponsored the annual NetDiligence Cyber Claims Study for three years. During this time, I’ve witnessed companies adapt and transform their operations to confront the growing tide of cyber threats. The evolution of their infrastructure to anticipate and respond to these challenges has been remarkable and necessary. However, despite my front-row seat in this fast-changing landscape, the results of each study never fail to surprise and intrigue me. The insights from the latest study, conducted in 2023, continue to shape our understanding of the evolving cyber landscape. Ransomware’s Dominance Mark kicked off the discussion by shedding light on the escalating costs associated with cyber incidents. In 2022, the average incident cost for SME organizations remained stable at $169,000 (similar to the combined five-year window from 2018 to 2022 at about 175,000). However, there was a substantial increase for large companies, reaching $20.3 million in 2022 (and if you look at the five-year average, it was about 13 million). This surge raised eyebrows and set the stage for a deep dive into ransomware, a leading cause of concern. Examining Ransomware Trends The conversation swiftly shifted to ransomware, a pervasive threat in the cyber insurance landscape. As I stated, at Experian we see a correlation between the rise in ransomware and third-party breaches. Most of the industry experts on the panel participate in a Ransomware Advisory Group together. Mark brought up a good insight from our advisory group on the brazen tactics employed by threat actors lately, showcasing their intimate knowledge of the cyber insurance world. Business Sectors Under Siege Richard and Sean added to the discussion the top ten business sectors affected by ransomware, with professional services leading the pack. The impact on technology, with a payout of $830,000, stood out as well. Beyond Ransomware The conversation broadened to encompass other types of losses, such as social engineering and business email compromise. The focus on business interruption emerged as a key concern for cyber insurance claims, with the industry grappling with criminal acts versus non-criminal acts. Looking Ahead As the discussion unfolded, industry experts, including myself, expressed eagerness to anticipate the future cyber landscape. Predictions range from the industry mutating to the emergence of new players in the nation-state game. The role of artificial intelligence and innovative solutions from new vendors becomes a focal point of interest. In conclusion, the NetDiligence Cyber Claims Study 2023 Report paints a vivid picture of the challenges and transformations within the cyber insurance domain. The increasing sophistication of threat actors, coupled with evolving business strategies, sets the stage for continuous adaptation and innovation in the fight against cyber threats. As we look ahead, the resilience of businesses and the collaboration between industry stakeholders will play a pivotal role in shaping the cybersecurity landscape. I invite you to access the report and view the discussion replay for a deeper understanding of the challenges and transformations within the cyber insurance claims domain. Get NetDiligece Cyber Claims Study resources on-demand now! Download the report Watch the webinar NetDiligence’s latest Cyber Claims Study and Webinar, sponsored by Experian Data Breach, is available on-demand. This report serves as a resounding call to action, prompting businesses to ready themselves against cyber threats. Dive in to get insights and stay one step ahead of cyber adversaries.

This article was updated on February 12, 2024. The Buy Now, Pay Later (BNPL) space has grown massively over the last few years. But with rapid growth comes an increased risk of fraud, making "Buy Now, Pay Never" a crucial fraud threat to watch out for in 2024 and beyond. What is BNPL? BNPL, a type of short-term financing, has been around for decades in different forms. It's attractive to consumers because it offers the option to split up a specific purchase into installments rather than paying the full total upfront. The modern form of BNPL typically offers four installments, with the first payment at the time of purchase, as well as 0% APR and no hidden fees. According to an Experian survey, consumers cited managing spending (34%), convenience (31%), and avoiding interest payments (23%) as main reasons for choosing BNPL. Participating retailers generally offer BNPL at point-of-sale, making it easy for customers to opt-in and get instantly approved. The customer then makes a down payment and pays off the installments from their preferred account. BNPL is on the rise The fintech and online-payment-driven world is seeing a rise in the popularity of BNPL. According to Experian research, 3 in 4 consumers have used BNPL in 2023, with 11% using BNPL weekly to make purchases. The interest in BNPL also spans generations — 36% of Gen Z, 43% of Millennials, 32% of Gen X, and 12% of Baby Boomers have used this payment method. The risks of BNPL While BNPL is a convenient, easy way for consumers to plan for their purchases, experts warn that with lax checkout and identity verification processes it is a target for digital fraud. Experian predicts an uptick in three primary risks for BNPL providers and their customers: identity theft, first-party fraud, and synthetic identity fraud. WATCH: Fraud and Identity Challenges for Fintechs Victims of identity theft can be hit with charges from BNPL providers for products they have never purchased. First-party and synthetic identity risks will emerge as a shopper's buying power grows and the temptation to abandon repayment increases. Fraudsters may use their own or fabricated identities to make purchases with no intent to repay. This leaves the BNPL provider at the risk of unrecoverable monetary losses and can impact the business' risk tolerance, causing them to narrow their lending band and miss out on properly verified consumers. An additional risk lies with fraudsters who may leverage account takeover to gain access to a legitimate user's account and payment information to make unauthorized purchases. READ: Payment Fraud Detection and Prevention: What You Need to Know Mitigating BNPL risks Luckily, there are predictive credit, identity verification, and fraud prevention tools available to help businesses minimize the risks associated with BNPL. Paired with the right data, these tools can give businesses a comprehensive view of consumer payments, including the number of outstanding BNPL loans, total BNPL loan amounts, and BNPL payment status, as well as helping to detect and apply the relevant treatment to different types of fraud. By accurately identifying customers and assessing risk in real-time, businesses can make confident lending and fraud prevention decisions. To learn more about how Experian is enabling the protection of consumer credit scores, better risk assessments, and more inclusive lending, visit us or request a call. And keep an eye out for additional in-depth explorations of our Future of Fraud Forecast. Learn more Future of Fraud Forecast


