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Published: March 1, 2025 by Jon Mostajo, test user

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Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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Top Automotive Digital Audiences for Advertising

The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the top digital audiences in the automotive industry. To help you with this, we recently analyzed audience activation activity and compiled the Auto 2024 Digital Audience Report. The report highlights the top four digital audience categories for the automotive industry: Automotive Lifestyle and Interests Retail Shoppers Purchase Based Demographics For each of the top four categories, the report provides specific audience examples automotive marketers can leverage for specific marketing campaigns. Examples include likely frequent spenders at auto service and repair shops or consumers who are likely to be in the market to buy an Alternate Fuel Electric vehicle in the next 180 days. To learn more about where Experian is seeing the top third-party audience activation, read the Auto 2024 Digital Audience Report.

Feb 12,2024 by Kirsten Von Busch

Insights from 2023 Cyber Claims Study Webinar

Review of Findings & Front-line Insights Panel Participants: Richard Goldberg (Moderator) – Constangy, Brooks, Smith & Prophete, LLP Michael Bruemmer – Experian Sean Renshw – RSM US, LLP Mark Greisiger – NetDiligence About NetDiligence Cyber Claims Study It is NetDiligence’s 13th year of doing this Cyber Claims Study. A total of 9,028 claims were analyzed during the past five years 2018-2022.An observation from the over 9,000 Cyber Claims (5000 of which are brand new claims this past year in 2023) analyzed is while many of the categories over the last five years have remained the same, the data has changed, sometimes dramatically. About Experian We provide call center coverage, notification coverage, as well as, identity theft protection, and all the consumer resolutions that go along with it for about 5000 data breaches every year, and I was delighted to be on the panel. Key Insights Experian has proudly sponsored the annual NetDiligence Cyber Claims Study for three years. During this time, I’ve witnessed companies adapt and transform their operations to confront the growing tide of cyber threats. The evolution of their infrastructure to anticipate and respond to these challenges has been remarkable and necessary. However, despite my front-row seat in this fast-changing landscape, the results of each study never fail to surprise and intrigue me. The insights from the latest study, conducted in 2023, continue to shape our understanding of the evolving cyber landscape. Ransomware’s Dominance Mark kicked off the discussion by shedding light on the escalating costs associated with cyber incidents. In 2022, the average incident cost for SME organizations remained stable at $169,000 (similar to the combined five-year window from 2018 to 2022 at about 175,000). However, there was a substantial increase for large companies, reaching $20.3 million in 2022 (and if you look at the five-year average, it was about 13 million). This surge raised eyebrows and set the stage for a deep dive into ransomware, a leading cause of concern. Examining Ransomware Trends The conversation swiftly shifted to ransomware, a pervasive threat in the cyber insurance landscape. As I stated, at Experian we see a correlation between the rise in ransomware and third-party breaches. Most of the industry experts on the panel participate in a Ransomware Advisory Group together. Mark brought up a good insight from our advisory group on the brazen tactics employed by threat actors lately, showcasing their intimate knowledge of the cyber insurance world. Business Sectors Under Siege Richard and Sean added to the discussion the top ten business sectors affected by ransomware, with professional services leading the pack. The impact on technology, with a payout of $830,000, stood out as well. Beyond Ransomware The conversation broadened to encompass other types of losses, such as social engineering and business email compromise. The focus on business interruption emerged as a key concern for cyber insurance claims, with the industry grappling with criminal acts versus non-criminal acts. Looking Ahead As the discussion unfolded, industry experts, including myself, expressed eagerness to anticipate the future cyber landscape. Predictions range from the industry mutating to the emergence of new players in the nation-state game. The role of artificial intelligence and innovative solutions from new vendors becomes a focal point of interest. In conclusion, the NetDiligence Cyber Claims Study 2023 Report paints a vivid picture of the challenges and transformations within the cyber insurance domain. The increasing sophistication of threat actors, coupled with evolving business strategies, sets the stage for continuous adaptation and innovation in the fight against cyber threats. As we look ahead, the resilience of businesses and the collaboration between industry stakeholders will play a pivotal role in shaping the cybersecurity landscape. I invite you to access the report and view the discussion replay for a deeper understanding of the challenges and transformations within the cyber insurance claims domain. Get NetDiligece Cyber Claims Study resources on-demand now! Download the report Watch the webinar NetDiligence’s latest Cyber Claims Study and Webinar, sponsored by Experian Data Breach, is available on-demand. This report serves as a resounding call to action, prompting businesses to ready themselves against cyber threats. Dive in to get insights and stay one step ahead of cyber adversaries.

Feb 12,2024 by Michael Bruemmer

The Dangers of Buy Now, Pay Never Fraud

This article was updated on February 12, 2024. The Buy Now, Pay Later (BNPL) space has grown massively over the last few years. But with rapid growth comes an increased risk of fraud, making "Buy Now, Pay Never" a crucial fraud threat to watch out for in 2024 and beyond. What is BNPL? BNPL, a type of short-term financing, has been around for decades in different forms. It's attractive to consumers because it offers the option to split up a specific purchase into installments rather than paying the full total upfront. The modern form of BNPL typically offers four installments, with the first payment at the time of purchase, as well as 0% APR and no hidden fees. According to an Experian survey, consumers cited managing spending (34%), convenience (31%), and avoiding interest payments (23%) as main reasons for choosing BNPL. Participating retailers generally offer BNPL at point-of-sale, making it easy for customers to opt-in and get instantly approved. The customer then makes a down payment and pays off the installments from their preferred account. BNPL is on the rise The fintech and online-payment-driven world is seeing a rise in the popularity of BNPL. According to Experian research, 3 in 4 consumers have used BNPL in 2023, with 11% using BNPL weekly to make purchases. The interest in BNPL also spans generations — 36% of Gen Z, 43% of Millennials, 32% of Gen X, and 12% of Baby Boomers have used this payment method. The risks of BNPL While BNPL is a convenient, easy way for consumers to plan for their purchases, experts warn that with lax checkout and identity verification processes it is a target for digital fraud. Experian predicts an uptick in three primary risks for BNPL providers and their customers: identity theft, first-party fraud, and synthetic identity fraud. WATCH: Fraud and Identity Challenges for Fintechs Victims of identity theft can be hit with charges from BNPL providers for products they have never purchased. First-party and synthetic identity risks will emerge as a shopper's buying power grows and the temptation to abandon repayment increases. Fraudsters may use their own or fabricated identities to make purchases with no intent to repay. This leaves the BNPL provider at the risk of unrecoverable monetary losses and can impact the business' risk tolerance, causing them to narrow their lending band and miss out on properly verified consumers. An additional risk lies with fraudsters who may leverage account takeover to gain access to a legitimate user's account and payment information to make unauthorized purchases. READ: Payment Fraud Detection and Prevention: What You Need to Know Mitigating BNPL risks Luckily, there are predictive credit, identity verification, and fraud prevention tools available to help businesses minimize the risks associated with BNPL. Paired with the right data, these tools can give businesses a comprehensive view of consumer payments, including the number of outstanding BNPL loans, total BNPL loan amounts, and BNPL payment status, as well as helping to detect and apply the relevant treatment to different types of fraud. By accurately identifying customers and assessing risk in real-time, businesses can make confident lending and fraud prevention decisions. To learn more about how Experian is enabling the protection of consumer credit scores, better risk assessments, and more inclusive lending, visit us or request a call. And keep an eye out for additional in-depth explorations of our Future of Fraud Forecast. Learn more Future of Fraud Forecast

Feb 12,2024 by Guest Contributor