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This article was updated on February 13, 2024. Traditional credit data has long been a reliable source for measuring consumers' creditworthiness. While that's not changing, new types of alternative credit data are giving lenders a more complete picture of consumers' financial health. With supplemental data, lenders can better serve a wider variety of consumers and increase financial access and opportunities in their communities. What is alternative credit data? Alternative credit data, also known as expanded FCRA-regulated data, is data that can help you evaluate creditworthiness but isn't included in traditional credit reports.1 To comply with the Fair Credit Reporting Act (FCRA), alternative credit data must be displayable, disputable and correctable. Lenders are increasingly turning to new types and sources of data as the use of alternative credit data becomes the norm in underwriting. Today, lenders commonly use one or more of the following: Alternative financial services data: Alternative financial services (AFS) credit data can include information on consumers' use of small-dollar installment loans, single-payment loans, point-of-sale financing, auto title loans and rent-to-own agreements. Consumer permission data: With a consumer's permission, you can get transactional and account-level data from financial accounts to better assess income, assets and cash flow. The access can also give insight into payment history on non-traditional accounts, such as utilities, cell phone and streaming services. Rental payment history: Property managers, electronic rent payment services and rent collection companies can share information on consumers' rent payment history and lease terms. Full-file public records: Local- and state-level public records can tell you about a consumer's professional and occupational licenses, education, property deeds and address history. Buy Now Pay Later (BNPL) data: BNPL tradeline and account data can show you payment and return histories, along with upcoming scheduled payments. It may become even more important as consumers increasingly use this new type of point-of-sale financing. By gathering more information, you can get a deeper understanding of consumers' creditworthiness and expand your lending universe. From market segmentation to fraud prevention and collections, you can also use alternative credit data throughout the customer lifecycle. READ: 2023 State of Alternative Credit Data Report Challenges in underwriting today While unemployment rates are down, high inflation, rising interest rates and uncertainty about the economy are impacting consumer sentiment and the lending environment.2 Additionally, lenders may need to shift their underwriting approaches as pandemic-related assistance programs and loan accommodations end. Lenders may want to tighten their credit criteria. But, at the same time, consumers are becoming accustomed to streamlined application processes and responses. A slow manual review could lead to losing customers. Alternative credit data can help you more accurately assess consumers' creditworthiness, which may make it easier to identify high-risk applicants and find the hidden gems within medium-risk segments. Layering traditional and alternative credit data with the latest approaches to model building, such as using artificial intelligence, can also help you implement precise and predictive underwriting strategies. Benefits of using alternative data for credit underwriting Using alternative data for credit underwriting — along with custom credit attributes and automation — is the modern approach to a risk-based credit approval strategy. The result can offer: A greater view of consumer creditworthiness: Personal cash flow data and a consumer's history of making (or missing) payments that don't appear on traditional credit reports can give you a better understanding of their financial position. Improve speed and accuracy of credit decisions: The expanded view helps you create a more efficient underwriting process. Automated underwriting tools can incorporate alternative credit data and attributes with meaningful results. One lender, Atlas Credit, worked with Experian to create a custom model that incorporated alternative credit data and nearly doubled its approvals while reducing risk by 15 to 20 percent.3 Increase financial inclusion: There are 28 million American adults who don't have a mainstream credit file and 21 million who aren't scoreable by conventional scoring models.4 With alternative credit data, you may be able to more accurately assess the creditworthiness of adults who would otherwise be deemed thin file or unscorable. Broadening your pool of applications while appropriately managing risk is a measurable success. What Experian builds and offers Experian is continually expanding access to expanded FCRA-regulated data. Our Experian RentBureau and Clarity Services (the leading source of alternative financial credit data) have long given lenders a more complete picture of consumers' financial situation. Experian also helps lenders effectively use these new types of data. You can also incorporate the data into your proprietary marketing, lending and collections strategies. Experian is also using alternative credit data for credit scoring. The Lift Premium™ model can score 96 percent of U.S. adults — compared to the 81 percent that conventional models can score using traditional data.5 The bottom line Lenders have been testing and using alternative credit data for years, but its use in underwriting may become even more important as they need to respond to changing consumer expectations and economic uncertainty. Experian is supporting this innovation by expanding access to alternative data sources and helping lenders understand how to best use and implement alternative credit data in their lending strategies. Learn more 1When we refer to “Alternative Credit Data," this refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “Expanded FCRA Data" may also apply and can be used interchangeably. 2Experian (2024). State of the Economy Report 3Experian (2020). OneAZ Credit Union [Case Study] 4Oliver Wyman (2022). Financial Inclusion and Access to Credit [White Paper] 5Ibid.

The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the top digital audiences in the automotive industry. To help you with this, we recently analyzed audience activation activity and compiled the Auto 2024 Digital Audience Report. The report highlights the top four digital audience categories for the automotive industry: Automotive Lifestyle and Interests Retail Shoppers Purchase Based Demographics For each of the top four categories, the report provides specific audience examples automotive marketers can leverage for specific marketing campaigns. Examples include likely frequent spenders at auto service and repair shops or consumers who are likely to be in the market to buy an Alternate Fuel Electric vehicle in the next 180 days. To learn more about where Experian is seeing the top third-party audience activation, read the Auto 2024 Digital Audience Report.

Review of Findings & Front-line Insights Panel Participants: Richard Goldberg (Moderator) – Constangy, Brooks, Smith & Prophete, LLP Michael Bruemmer – Experian Sean Renshw – RSM US, LLP Mark Greisiger – NetDiligence About NetDiligence Cyber Claims Study It is NetDiligence’s 13th year of doing this Cyber Claims Study. A total of 9,028 claims were analyzed during the past five years 2018-2022.An observation from the over 9,000 Cyber Claims (5000 of which are brand new claims this past year in 2023) analyzed is while many of the categories over the last five years have remained the same, the data has changed, sometimes dramatically. About Experian We provide call center coverage, notification coverage, as well as, identity theft protection, and all the consumer resolutions that go along with it for about 5000 data breaches every year, and I was delighted to be on the panel. Key Insights Experian has proudly sponsored the annual NetDiligence Cyber Claims Study for three years. During this time, I’ve witnessed companies adapt and transform their operations to confront the growing tide of cyber threats. The evolution of their infrastructure to anticipate and respond to these challenges has been remarkable and necessary. However, despite my front-row seat in this fast-changing landscape, the results of each study never fail to surprise and intrigue me. The insights from the latest study, conducted in 2023, continue to shape our understanding of the evolving cyber landscape. Ransomware’s Dominance Mark kicked off the discussion by shedding light on the escalating costs associated with cyber incidents. In 2022, the average incident cost for SME organizations remained stable at $169,000 (similar to the combined five-year window from 2018 to 2022 at about 175,000). However, there was a substantial increase for large companies, reaching $20.3 million in 2022 (and if you look at the five-year average, it was about 13 million). This surge raised eyebrows and set the stage for a deep dive into ransomware, a leading cause of concern. Examining Ransomware Trends The conversation swiftly shifted to ransomware, a pervasive threat in the cyber insurance landscape. As I stated, at Experian we see a correlation between the rise in ransomware and third-party breaches. Most of the industry experts on the panel participate in a Ransomware Advisory Group together. Mark brought up a good insight from our advisory group on the brazen tactics employed by threat actors lately, showcasing their intimate knowledge of the cyber insurance world. Business Sectors Under Siege Richard and Sean added to the discussion the top ten business sectors affected by ransomware, with professional services leading the pack. The impact on technology, with a payout of $830,000, stood out as well. Beyond Ransomware The conversation broadened to encompass other types of losses, such as social engineering and business email compromise. The focus on business interruption emerged as a key concern for cyber insurance claims, with the industry grappling with criminal acts versus non-criminal acts. Looking Ahead As the discussion unfolded, industry experts, including myself, expressed eagerness to anticipate the future cyber landscape. Predictions range from the industry mutating to the emergence of new players in the nation-state game. The role of artificial intelligence and innovative solutions from new vendors becomes a focal point of interest. In conclusion, the NetDiligence Cyber Claims Study 2023 Report paints a vivid picture of the challenges and transformations within the cyber insurance domain. The increasing sophistication of threat actors, coupled with evolving business strategies, sets the stage for continuous adaptation and innovation in the fight against cyber threats. As we look ahead, the resilience of businesses and the collaboration between industry stakeholders will play a pivotal role in shaping the cybersecurity landscape. I invite you to access the report and view the discussion replay for a deeper understanding of the challenges and transformations within the cyber insurance claims domain. Get NetDiligece Cyber Claims Study resources on-demand now! Download the report Watch the webinar NetDiligence’s latest Cyber Claims Study and Webinar, sponsored by Experian Data Breach, is available on-demand. This report serves as a resounding call to action, prompting businesses to ready themselves against cyber threats. Dive in to get insights and stay one step ahead of cyber adversaries.


