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By: Staci Baker In my last post about the Dodd-Frank Act, I described the new regulatory bodies created by the Act. In this post, I will concentrate on how the Act will affect community banks. The Dodd-Frank Act is over 3,000 pages of proposed and final rules and regulations set forth by the Consumer Financial Protection Bureau (CFPB). For any bank, managing such a massive amount of regulations is a challenge, but for a median-size bank with fewer employees, it can be overwhelming. The Act has far reaching unintended consequences for community banks. According to the American Bankers Association, there are five provisions that are particularly troubling for community banks: 1. Risk retention 2. Higher Capital Requirements and Narrower Qualifications for Capital 3. SEC’s Municipal Advisors Rule 4. Derivatives Rules 5. Doubling Size of the Deposit Insurance Fund (DIF) In order meet new regulatory requirements, community banks will need to hire additional compliance staff to review the new rules and regulations, as well as to ensure they are implemented on schedule. This means the additional cost of outside lawyers, which will affect resources available to the bank for staff, and for its customers and the community. Community banks will also feel the burden of loosing interchange fee income. Small banks are exempt from the new rules; however, the market will follow the lowest priced product. Which will mean another loss of revenue for the banks. As you can see, community banks will greatly be affected by the Dodd-Frank Act. The increased regulations will mean a loss of revenues, increased oversight, additional out-side staffing (less resources) and reporting requirements. If you are a community bank, how do you plan on overcoming some of these obstacles?

It’s time to focus on growth again.In 2010, credit marketers focused on testing new acquisition strategies. In 2011, credit marketers are implementing learnings from those tests.As consumer lending becomes more competitive, lenders are strategically implementing procedures to grow portfolios by expanding their marketable universe. The new universe of prospective customers is moving steadily beyond prime to a variety of near-prime segments outside of the marketing spectrum that lenders have targeted for the past three years.Many credit marketers have moved beyond testing based on new regulatory requirements and have started to market to slightly riskier populations. From testing lower-scoring segments to identifying strategies for unbanked/underbanked consumers, the breadth of methods that lenders are using to acquire new accounts has expanded. Portfolio growth strategies encompass internal process enhancements, product diversification, and precise underwriting and account management techniques that utilize new data assets and analytics to mitigate risk and identify the most profitable target populations.Experian® can help you identify best practices for growth and develop customized strategies that best suit your acquisition objectives. Whether your needs include internal methods to expand your marketable universe (i.e., marketing outside of your current footprint or offers to multiple individuals in a household) or changes to policies for external expansion strategies (i.e., near-prime market sizing or targeting new prospects based on triggered events), Experian has the expertise to help you achieve desired results. For more information on the new acquisition strategies and expanding your marketing universe, leave a comment below or call 1 888 414 1120.

By: John Straka Unsurprisingly, Washington deficit hawks have been eyeing the “sacred cows” of tax preferences for homeownership for some time now. Policymakers might even unwind or eliminate the mortgage interest deductions and capital-gains exemptions on home appreciation that have been in place in the U.S for many decades. There is an economic case to be made for doing this—more efficient resource allocation of capital, other countries have high ownership rates without such tax preferences, etc. But if you call or email or tweet Congress, and you choose this subject, my advice is to tell them that they should wait unti it’s 2005. In other words, now—or even the next few years most likely—is definitely not a good time at all to eliminate these housing tax preferences. We need to wait until it’s something like “2005”—when housing markets are much stronger again (hopefully) and state and local government finances are far from their relatively dire straits at present. If we don’t do this right, and insist on making big changes here now, then housing will take an immediate hit, and so will employment from both the housing sector and state and local governments (with further state and local service cutbacks also, due to budget shortfalls). The reason for this, of course, is that most homeowners today have not really benefited much, and won’t, from those well-established tax preferences. Why not? Because these preferences have been in place for so long now that the economic value (expected present discounted value) of these tax savings was long ago baked into the level of home prices that most homeowners paid when they bought their homes. Take the preferences away now, and the value of homes will immediately drop, and therefore so will property tax revenues collected by local governments across the U.S. This strategy will thus further bash the state- and-local sector in order to plump up some (we hope) our federal tax revenues by the value of the tax preferences. Housing will become a further drag on economic growth, and so will the resulting employment losses from both construction and local government services. As a result, it’s possible that on net the federal government may actually lose revenue from making this kind of change at precisely the wrong time. It may very well never be quite like “2005” again. But waiting for greater housing and local government strength to change long-standing housing tax preferences should make the macroeconomic impact smaller, less visible, and more easily absorbed.


