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By: Staci Baker The Durbin Amendment, according to Wikipedia, gave the Federal Reserve the power to regulate debit card interchange fees. The amendment, which will have a profound impact on banks, merchants and anyone who holds a debit card will take effect on October 1, 2011 rather than the originally announced July 21, 2011, which will allow banks additional time to implement the new regulations. The Durbin Amendment states that card networks, such as Visa and Mastercard, will include an interchange fee of 21 cents per transaction, and must allow debit cards to be processed on at least two independent networks. This will cost banks roughly $9.4 billion annually according to CardHub.com. As stipulated in the Amendment, institutions with less than $10 billion in assets are exempt from the cap. In preparation for the Durbin Amendment, several banks have begun to impose new fees on checking accounts, end reward programs, raise minimum balance requirements and have threatened to cap transaction amounts for debit card transactions at $50 to $100 in order to recoup some of the earnings they are expected to lose. These new regulations will be a blow to already hurting consumers as their out of wallet expenses keep increasing. As you can see, The Durbin Amendment, which is meant to help consumers, will instead have the cost from the loss of interchange fees passed along in other forms. And, the loss of revenue will greatly impact the bottom line of banking institutions. Who will be the bigger winner with this new amendment – the consumer, merchants or the banks? Will banks be able to lower the cost of credit to an amount that will entice consumers away from their debit cards and to use their credit cards again? I think it is still far too soon to tell. But, I think over the next few months, we will see consumers use payment methods in a new way as both consumers and banks come to a middle ground that will minimize risk levels for all parties. Consumers will still need to shop and bankers will still need their tools utilized. What are you doing to prepare for The Durbin Amendment?

Every communication company wants to inoculate its portfolio against bad debt, late payments and painful collections. But many still use traditional generic risk models to uncover potential problems, either because they’ve always used generics or because they see their limited predictive abilities as adequate enough. Generalization dilutes results The main problem with generics, however, is how they generalize consumers’ payment behavior and delinquencies across credit cards, mortgages, auto loans and other products. They do not include payment and behavioral data focused on actual communications customers only. Moreover, their scoring methodologies can be too broad to provide the performance, lift or behavioral insights today’s providers strive to attain. Advantages of industry-specific models Communications-specific modeling can be more predictive, if you want to know who’s more likely to prioritize their phone bill and remit promptly, and who’s not. In multiple market validations, pitting an optimized industry-specific model against traditional generic products, Experian’s Tele-Risk ModelSM and Telecommunications, Energy and Cable (TEC) Risk ModelSM more accurately predicted the likelihood of future serious delinquent or derogatory payment behavior. Compared with generics, they also: Provided a stronger separation of good and bad accounts More precisely classified good vs. bad risk through improved rank ordering Accurately scored more consumers than a generic score that might have otherwise been considered unscorable Anatomy of a risk score These industry risk models are built and optimized using TEC-specific data elements and sample populations, which makes them measurably more predictive for evaluating new or existing communications customers. Optimization also helps identify other potentially troublesome segments, including those that might require special handling during on boarding, “turn ons,” or managing delinquency. Check the vital signs To assess the health of your portfolio, ask a few simple questions: Does your risk model reflect unique behaviors of actual communications customers? Is overly generic data suppressing lift and masking hidden risk? Could you score more files that are currently deemed unscorable? Unless the answer is ‘yes’ to all, your model probably needs a check-up—stat.

Lately there has been a lot of press about breaches and hacking of user credentials. I thought it might be a good time to pause and distinguish between authentication credentials and identity elements. Identity elements are generally those bits of meta data related to an individual. Things like: name, address, date of birth, Social Security Number, height, eye color, etc. Identity elements are typically used as one part of the authentication process to verify an individual’s identity. Credentials are typically the keys to a system that are granted after someone’s identity elements have been authenticated. Credentials then stand in place of the identity elements and are used to access systems. When credentials are compromised, there is risk of account takeover by fraudsters with mal intent. That’s why it’s a good idea to layer-in risk based authentication techniques along with credential access for all businesses. But for financial institutions, the case is clear: a multi-layered approach is a necessity. You only need to review the FFIEC Guidance of Authentication in an Internet Banking Environment to confirm this fact. Boiled down to its essence, the latest guidance issued by the FFIEC is rather simple. Essentially it’s asking U.S. financial institutions to mitigate risk using a variety of processes and technologies, employed in a layered approach. More specifically, it asks those businesses to move beyond simple device identification — such as IP address checks, static cookies and challenge questions derived from customer enrollment information — to more complex device intelligence and more complex out-of-wallet identity verification procedures. In the world of online security, experience is critical. Layered together, Experian’s authentication capabilities (including device intelligence from 41st Parameter, out-of-wallet questions and analytics) offers a more comprehensive approach to meeting and exceeding the FFIEC’s most recent guidance. More importantly, they offer the most effective and efficient means to mitigating risk in online environments, ensuring a positive customer experience and have been market-tested in the most challenging financial services applications.


