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Unless you’ve been hiding under a rock, you are undoubtedly aware that the 4G ship has sailed into port. The 4G network is a completely different technology as compared to 3G, the network it is replacing. 3G was fast, but 4G will set the world on fire. It’s kind of like the difference between a farm tractor and a Lamborghini. Rather than just being able to check email and (slowly) surf the net (as with 3G), 4G users will be able to watch live television and rip through online content like nobody’s business. So what does this mean for communications companies? Change device, change carrier? The big question for wireless providers is whether or not customers will change carriers as they upgrade to new, 4G-supported devices. The simple answer is, it depends. Customers who are currently under contract will not likely jump ship for the simple fact that it will cost too much. For example, let’s say I want to upgrade five devices. I can probably buy these less expensively by changing carriers (due to attractive introductory offers). However, if I have to cancel three contracts prior to term end to do it, it may cost me upwards of $1,000—probably more than I can save by changing carriers. For customers who are at the end of a contract term, upgrading to 4G presents a golden opportunity to change providers, if that’s something they’ve been considering. Wireless providers will obviously need to contact these customers well before their contracts are up and make them an offer they simply can’t refuse. Other concerns for wireless providers Obviously, key players in the market have invested a significant amount of money to develop the 4G infrastructure, and sooner or later they’re going to want to recoup those costs. Introductory offers will motivate many to upgrade to 4G, but will all these new/upgrade customers be able to pay the higher monthly bills that will likely come with their new 4G devices? While locking in all these new contracts will positively affect sales quotas, it will be more important than ever to assess these customers’ cash flow situations and credit-worthiness, so they don’t end up negatively affecting the bottom line. Concerns for other telecommunications companies One other interesting aspect to consider is this: With a 4G device, consumers can effectively create their own “hot spot.” So the question is, just as many people are dropping their landlines in favor of wireless, will 4G device users decide to drop their Internet providers? How about their cable television service? I intend to revisit this topic in 3-6 months to see whether early 4G adopters are in fact jumping to different carriers and/or dropping other services. What do you think might happen as 4G becomes the new normal? Leave a comment and share your thoughts.

With cell phones overtaking landlines as the new “home phone” for many consumers, things could get tricky for credit card holders and other debtors as well as the creditors who need to reach them. The Federal Communications Commission wants to limit the ability of collectors to use autodialers to call cell phones. But the unintended consequences could make credit more costly as well as harder to get for younger customers. The FCC’s proposed revision At issue is a proposed FCC action to revise the Telephone Consumer Protection Act (TCPA) of 1991 in an effort to align its regulations with Federal Trade Commission rules. The do-not-call rules already restrict telemarketers from calling cell phones. But the new FCC revisions would cover any call to a cell phone, including legitimate calls to collect a debt, notify a customer of a payment due, or request additional information to complete an application. Confusion about consent Businesses are puzzled at how compliance might work under the new rule. If approved, the proposed rule would no longer permit creditors to call a customer’s cell phone when the cell number was filled in on an application. The proposed rule changes the definition of what constitutes prior consent. Just having a phone number on an application wouldn’t be sufficient. Companies would be required to have written permission, such as “I consent to calling my cell phone when there’s a problem…” When a cell phone is the only phone This raises new issues. For instance, if a consumer needs to be contacted, but the company doesn’t know the cell phone is the only line, the company could still be liable for calling it. What now? The good news is that this issue hasn’t moved anywhere over the last year. The rule was proposed in March of 2010 and comments were accepted up to last May, but nothing has happened since. From a regulatory perspective, the level of industry concern over the FCC’s proposed rule warrants some caution. While some form of revision could still go forward, the modification may not be in line with FTC rules. Are you concerned about the FCC’s proposed cell phone rule? Let us know if you’ve developed contingencies in case it’s approved. We’ll be sure to keep you up to date on any new developments, so watch this space for updates. For further reading on this issue: FCC Cell Phone Rule Would Raise Risk Debt Collectors Seek Right to 'Robocall' Cell Phones

Time certainly does fly — I can’t believe it’s been more than a month since TRMA’s Spring Conference in Las Vegas! Those of us who participated from Experian Decision Analytics had a great time interacting with all the telecommunications risk management professionals who attended, and the feedback we received on our presentations was overwhelmingly positive. Sharing our thoughts We had the occasion to get together recently to compare notes about the conference, and wanted to share a few observations with you: Attendees who participated in Jim Nowell’s SimTel business game were EXTREMELY engaged. (Click here to see photos!) A number of participants told Jim they’d like to have him run the game for their entire team back at the office. Greg Carmean reported that there was a lot of interest focused on credit consortiums, especially concerning who is participating in them within the telecommunications space. Linda Haran noted that attendees were curious about where jobs would be created (largely in the private sector) and where foreclosure activity would be the strongest (CA, AZ, NV and MI as expected, but increases have been observed in TX, WA, IL, GA and CO). Jeff Bernstein found that unemployment remains a concern, though increasing consumer confidence and spending seem to be moving us toward a slow but steady recovery. Collectability scores were also a big topic of interest. Attendees wanted to better understand whether these scores represent a consumer’s ability to pay or their propensity to pay. Finally, regulatory requirements continue to be an area of concern, especially surrounding the Fair Credit Reporting Act (FCRA). Share your thoughts! If you attended TRMA’s Spring Conference, we’d love to hear from you. Please share your thoughts and impressions from the conference by commenting on this blog post. All of us at Experian look forward to seeing you at TRMA’s Summer Conference in San Francisco June 28 – 29, 2011.


