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By: Staci Baker There has been a lot of talk in the news about the Dodd-Frank Act lately. According to the Dodd-Frank Resource Center of the American Financial Services Association (AFSA), “The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, which passed on July 21, 2010, is unprecedented in magnitude, and will impact every sector of the financial services industry.” The aim of the Act is to put measures in place that address the issues that led to the financial crisis. This is done by setting up new regulatory bodies, and limiting the dealings of banks and other financial institutions. For the purpose of this blog, I will focus on describing the new regulatory agencies. The Bureau of Consumer Financial Protection (CFPB), is an independent watchdog housed within the Federal Reserve. The CFPB has the authority to “regulate consumer financial products and services in compliance with federal law.”[ii] They are responsible for the accuracy of information, hidden fees and deceptive practices for consumers from within the following industries – mortgage, credit cards and other financial products. The Financial Stability Oversight Council is “charged with identifying threats to the financial stability of the United States, promoting market discipline, and responding to emerging risks to the stability of the United States financial system.”ii Through the Treasury, this council will create a new Office of Financial Research, which will be responsible for collecting and analyzing data to identify and monitor emerging risks to the economy, and publish the findings in periodic reports. These new regulatory agencies are critical to US business processes, as they will more closely monitor business practices, create new tighter legislation, and report findings to the public. The legislation that is created will decrease risk levels posed by large, complex companies, as well as address discrepancy that has been raised throughout the financial crisis. What are your views of the Dodd-Frank Act? Do you believe this is the legislation needed to stem future financial crisis? If not, what would help you and your business?

Increased incidence of “involuntary renters” According to the Mortgage Bankers Association, one out of every 200 homes will be foreclosed. The incidence of “involuntary renters” will increase as a high foreclosure rate continues, in turn, fueling the current trend of consumers who rely solely on mobile service instead of landlines. Implications for communications companies Does it necessarily follow that foreclosure equals bad risk? I don’t think so. For example, many consumers who have undergone foreclosure were subjected to a readjusted ARM that doubled or even tripled their mortgage payments. While taking a mortgage out of a consumer’s credit file can negatively impact the overall credit score, it can also potentially generate a more positive cash flow. The consumer’s new rent payments would be lower than the readjusted mortgage would have been, making the consumer a potentially good customer for communications services. Wireless companies, in particular, prefer to approve customers for regular installment plans (as opposed to prepaid plans). The goal, for nearly all communications companies, is to qualify customers for service without the need for a deposit. The key, when assessing credit risk, is to look at the total credit/payment history, not just the credit score alone. Best Practices for qualifying involuntary renters: Validate ID/authenticate. Checking the credit application information against several data sources will help avoid potential fraud. Look at the overall credit picture, especially the current debt-to-income ratio. Review third-party data for payment history. Along with the typical payment data, Experian now offers rental histories through RentBureau. This data has the ability to increase credit report accuracy for renters. Consider the basic lender mentality. Consumers who have exhibited good payment history on utilities, credit cards, and other debt in the past are likely to continue that behavior despite having lost their house to foreclosure. Considering the total credit picture allows you to rank-order customers and group them into populations that are lower risk, identifying, for example, those who can be serviced without an upfront deposit. In future posts, I’ll provide some guidance for rank-ordering customers as to their credit-worthiness.

In an attempt to out-innovate competitors, today’s communications companies seem busier than ever. The number of new products, services, devices and bundles continues to skyrocket, giving consumers more shiny new options than ever before. A double-edged sword More choices means greater opportunity to cross-sell, upsell or otherwise optimize customer value. But there is also increased risk, due to process or information gaps between internal acquisition, billing, account management and collections teams. There are also threats from the outside. Avoid being hit by “cyclers” These include hard-to-monitor, multiple-account households, and high-risk account “cyclers” who attempt to game the system by manipulating personal data; for example, providing different information when opening an account, buying a device or activating service. Undetected, such activity can severely impact corporate profitability. Fortunately, you can gain a clearer picture of both positive and negative activity by using assets and resources you already own. Extra benefits. No extra cost. The first step is working with IT to better mine internal data by linking disparate databases together (tips and best practices will be presented in future posts). This will give you a holistic view of all accounts. Experian recently did this with greater-than-expected success. In a similar effort, one utility we know identified more than $2.5 million in uncollected bad debt from current, active customers. What benefits can you expect? Besides gaining insight into driving the full value of multi-product customers, linking together internal data sources also enables you to: Illuminate resell/cross-sell opportunities and unfulfilled revenue potential Mitigate risk by identifying low value, high risk customers, and fraudulent behaviors Help in-house credit professionals “bridge the gap” with marketing and work in a more collaborative and integrated fashion Improve the customer experience across sales and support Best practices yield best results You already own the data you need. The secret to success is linking it together and putting it to work—without burdening already overworked teams. A structured set of best practices can make it happen. So what say you? What challenges does your communications company face with regard to customer data?


