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In the fast-paced world of cybersecurity, the ability to anticipate and adapt to emerging threats is not just a competitive advantage—it’s a business imperative. As we release our 11th annual “Experian 2024 Data Breach Industry Forecast,” we invite you to embark on a journey into the future of data breaches, a journey that promises to empower data breach professionals, cyber experts, and industry leaders alike. A Glimpse into Tomorrow’s Threat Landscape Our team of experts has meticulously examined the current cybersecurity landscape to identify the trends that will shape the industry in the coming year. The “Experian 2024 Data Breach Industry Forecast” provides a roadmap for staying ahead of these challenges, arming you with the insights needed to fortify your organization’s defenses. Six Pivotal Predictions: Decoding the Future Within the report, we unveil six pivotal predictions that promise to redefine the landscape of data breaches. While we can’t reveal all the details here, we’ll offer a sneak peek to whet your appetite: Six Degrees of Separation: There’s no question that third-party data breaches this year made headlines. Delve into the intricacies of supply chain security and discover why addressing vulnerabilities in the supply chain is the next frontier in cybersecurity. Little by Little Becomes A Lot: When trying to achieve a goal, it’s said that taking small steps can lead to big results. See how hackers could apply that same rule.  Not a Third Wheel: It’s widely known who the main players are globally that sponsor attacks and a new country in South Asia may join the international stage. No, not Mother Earth! Plutonium, terbium, silicon wafers — these rare earth materials present an intriguing opportunity for hackers looking to disrupt an enemy’s economy. The Scarface Effect: Like drug cartels, cybergangs are forming sophisticated organizations. Winning from the Inside: In 2024, we may see enterprising threat actors target more publicly traded companies, leveraging data extraction and their talents in plain sight as everyday investors. This is just a glimpse into the dynamic and evolving landscape detailed in our full report. Download the complete “Experian 2024 Data Breach Industry Forecast” to explore these predictions in-depth and stay ahead of the curve. Expert Analysis: Navigating Complexity with Confidence Backed by extensive research and the expertise of our seasoned analysts, the report provides more than just predictions; it offers a deep dive into the complexities of the modern cybersecurity landscape. Our experts share their insights on how these predictions will impact organizations and individuals, providing actionable intelligence that goes beyond the theoretical. Whether you’re a CISO, a Compliance Officer, or a Cyber Risk Insurer, the “Experian 2024 Data Breach Industry Forecast” equips you to navigate the challenges of tomorrow with confidence. Empowering You to Lead in Data Breach Response As you read through the report, you’ll find that our approach goes beyond merely highlighting problems; we provide solutions. Each prediction is accompanied by practical recommendations and best practices, ensuring that you not only understand the evolving landscape but also possess the tools to proactively address the challenges that lie ahead.Now, more than ever, it’s crucial to be proactive in your approach to cybersecurity. Download the full “Experian 2024 Data Breach Industry Forecast” to unlock the insights and strategies that will set you apart in the realm of data breach response. Your journey into the future starts here. The Future is Now. Are you ready to take the first step toward a more secure tomorrow? Download the report now and lead the way in data breach response. Read more

This series will dive into our monthly State of the Economy report, providing a snapshot of the top monthly economic and credit data for those in financial services to proactively shape their business strategies.  As 2024 unfolds, the economy is beginning to shift from last year’s trends. Instead of focusing on rate hikes, we’re looking at the potential for rate cuts. Our labor market is beginning to ease, and inflation is moving closer to the Federal Reserve’s 2% mark. Each month’s data gives us a clearer picture of our economic trajectory and the Federal Reserve’s (Fed) policy moving forward, as well as new and direct implications on credit metrics. Data highlights from this month’s report include: The U.S. economy added 216,000 jobs in December, but after November and October levels were revised, three-month average job creation now sits below the pre-pandemic level. While there was no change in November, annual core inflation, which excludes the volatile food and energy components, cooled in December from 4.0% to 3.9%. Consumer sentiment rose 14% in December, reversing the past four monthly declines, driven by increased optimism toward the trajectory of inflation. Check out our report for a deep dive into the rest of this month’s data, including student loans, consumer spending, the housing market, and delinquencies. To have a holistic view of our current environment, we must understand our economic past, present, and future. Keep an eye out for this year’s chartbook for a comprehensive view of the past year and download our latest forecast for a view of what’s to come. Download report View forecast For more economic trends and market insights, visit Experian Edge.

This article was updated on January 26, 2024. Marketers are facing new challenges as third-party cookies crumble, and people use more devices throughout the day. Someone might comparison shop on their laptop in the morning, do more research on a tablet in the afternoon and finally decide to make a purchase on their phone before falling asleep at night. Being able to track these movements and insert yourself where appropriate can be difficult, but it's not impossible. One solution that's becoming increasingly attractive is creating a unified identity for each customer — and matching every piece of data and touchpoint to the single profile. For this to work, you need identity resolution. What is identity resolution? Identity resolution is the ongoing process of linking various identifying elements to create and expand a unique identity. The multi-step process can include: Securely onboarding data into a system Hashing or tokenizing personal information to improve security and privacy Setting aside information that can't be matched to an identity yet Matching or linking identifiers to a known unique identity Verifying that the identities and identifiers are accurate An identity graph (ID graph) is an essential part of identity resolution. It's the proprietary database that can pull in and store data from different sources and link them to a unique identifier — also known as a persistent identification number. Depending on the system and purpose, identity resolution may focus on creating a single identity for a person, household, or business. The information can come from internal sources, including a customer relationship management (CRM) tool, email marketing platforms, event management platforms, social media accounts, point-of-sales systems, and other digital and offline touchpoints. Additionally, third-party data sources, such as credit or demographic data, can contribute to building a more complete identity. And second-party data — information that's shared between brands or companies — can also be helpful. As new digital and offline information is created or found, it's linked to the existing persistent identification number in the ID graph. The process can happen in different ways. The resolution system could accurately match an engagement to a person with deterministic data, such as a hashed email address, assuming they logged in. If the person didn't log in, a probabilistic model may be able to accurately attribute the session to the person's identity based on indicators that it's likely the same person, such as a device ID or behavioral data. A hybrid approach combines deterministic and probabilistic approaches, which could be important for scaling. The goal and end result is often called a holistic, single-unified, or 360-degree view of a customer. READ MORE: Making identities personal Why does identity resolution matter? Identity resolution lets you know with whom you're connecting, which can be important throughout a customer's lifecycle. From marketing to collections, you want to be able to engage the right person on the right channel with the right offer. And that's only possible when you can accurately identify people. Consistent and accurate identity resolution is difficult, though. Experian's 2023 Identity and Fraud Report found that 92% of businesses have a strategy in place for identifying consumers online. But 63% of consumers are either "somewhat confident" or "not very confident" that businesses can accurately recognize them online. What are the benefits of identity resolution? It's a worthy goal to push toward, because you can use identity resolution solutions to: Consolidate your view of customers Companies may have multiple profiles of the same customer — one from an email list, another from their loyalty program and a third from an outdated system. Your customers are also interacting with you in different ways, perhaps logging into an account from their laptop in the morning while visiting your site from a phone at night. Identity resolution lets you connect all these elements to create a single profile. Build targeted and measurable marketing campaigns Once you have a single and consistent view of your customers, you can more accurately segment and target your marketing campaigns. Personalizing messages can increase engagement and effectiveness. And, equally important, knowing to who you don't want to send messages can help you avoid wasting marketing spending. Some identity resolution services can also help you track anonymous visitors and customize your marketing with look-alike models, which can identify people who are likely part of your target audience. You'll also be able to more accurately measure the effectiveness of a campaign. With a single customer view, it's easier to know if and how a targeted social media ad, television spot and emailed coupon worked together to create a sale. Increase customer experiences across brands When implemented throughout an organization, you can also use the single view of a customer to create a consistent experience across brands and business units. Each can benefit from a more holistic understanding of the customer and can contribute to building out customers' profiles.  Seamlessly confirm identities Identity resolution can also create a more frictionless experience for customers who want to create or log into your site, and it can help with detecting fraud and high-risk consumers. But keep data security top of mind. Consumers rank privacy (79%) and security (78%) much higher than login convenience (38%) when considering their online experience. What does an identity resolution solution look like? The need for and type of identity resolution can vary depending on a business' challenges and goals. For instance, large retailers often have a lot of first-party data — so much that it may be overwhelming. For them, an identity resolution solution that can organize internal data while enhancing it with external data points could be a priority. In contrast, a business with infrequent touchpoints might not have as much first-party data and could benefit from a solution that offers as much external information as possible. Some organizations are building their own internal identity resolution services to address these challenges, but many are looking to outside partners for identity resolution. When comparing partners, consider: Flexibility and scalability: Understand which data the solution can onboard and how quickly it can onboard data. Consider whether you'll want to be able to use real-time APIs or batch processing, and the limitations on how much data the provider can process at a time. Additionally, consider whether the ID graph will use persistent IDs that can change as you scale. Matching and analysis: Ask about the solution's approach and success with matching online and offline data and the options to integrate or append second and third-party data. If you want to be able to securely and privately share anonymized identities internally or with partners, make sure that's an option as well. Integration: Research whether the provider can easily integrate your existing services and vendors. Privacy: 73% of consumers say it's a business's responsibility to protect them online. Ask about the provider's experience and approach to storing and anonymizing data. Some solutions also have built-in activation tools. These let you build and launch omni-channel campaigns. They also analyze and report on how well your campaigns are performing. Get started today To learn more about the importance of digital identity and Experian's identity solutions, visit us today. Learn more