
In this article…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at nisl nunc. Sed et nunc a erat vestibulum faucibus. Sed fermentum placerat mi aliquet vulputate. In hac habitasse platea dictumst. Maecenas ante dolor, venenatis vitae neque pulvinar, gravida gravida quam. Phasellus tempor rhoncus ante, ac viverra justo scelerisque at. Sed sollicitudin elit vitae est lobortis luctus. Mauris vel ex at metus cursus vestibulum lobortis cursus quam. Donec egestas cursus ex quis molestie. Mauris vel porttitor sapien. Curabitur tempor velit nulla, in tempor enim lacinia vitae. Sed cursus nunc nec auctor aliquam. Morbi fermentum, nisl nec pulvinar dapibus, lectus justo commodo lectus, eu interdum dolor metus et risus. Vivamus bibendum dolor tellus, ut efficitur nibh porttitor nec.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas facilisis pellentesque urna, et porta risus ornare id. Morbi augue sem, finibus quis turpis vitae, lobortis malesuada erat. Nullam vehicula rutrum urna et rutrum. Mauris convallis ac quam eget ornare. Nunc pellentesque risus dapibus nibh auctor tempor. Nulla neque tortor, feugiat in aliquet eget, tempus eget justo. Praesent vehicula aliquet tellus, ac bibendum tortor ullamcorper sit amet. Pellentesque tempus lacus eget aliquet euismod. Nam quis sapien metus. Nam eu interdum orci. Sed consequat, lectus quis interdum placerat, purus leo venenatis mi, ut ullamcorper dui lorem sit amet nunc. Donec semper suscipit quam eu blandit. Sed quis maximus metus. Nullam efficitur efficitur viverra. Curabitur egestas eu arcu in cursus.
H1
H2
H3
H4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum dapibus ullamcorper ex, sed congue massa. Duis at fringilla nisi. Aenean eu nibh vitae quam auctor ultrices. Donec consequat mattis viverra. Morbi sed egestas ante. Vivamus ornare nulla sapien. Integer mollis semper egestas. Cras vehicula erat eu ligula commodo vestibulum. Fusce at pulvinar urna, ut iaculis eros. Pellentesque volutpat leo non dui aliquet, sagittis auctor tellus accumsan. Curabitur nibh mauris, placerat sed pulvinar in, ullamcorper non nunc. Praesent id imperdiet lorem.
H5
Curabitur id purus est. Fusce porttitor tortor ut ante volutpat egestas. Quisque imperdiet lobortis justo, ac vulputate eros imperdiet ut. Phasellus erat urna, pulvinar id turpis sit amet, aliquet dictum metus. Fusce et dapibus ipsum, at lacinia purus. Vestibulum euismod lectus quis ex porta, eget elementum elit fermentum. Sed semper convallis urna, at ultrices nibh euismod eu. Cras ultrices sem quis arcu fermentum viverra. Nullam hendrerit venenatis orci, id dictum leo elementum et. Sed mattis facilisis lectus ac laoreet. Nam a turpis mattis, egestas augue eu, faucibus ex. Integer pulvinar ut risus id auctor. Sed in mauris convallis, interdum mi non, sodales lorem. Praesent dignissim libero ligula, eu mattis nibh convallis a. Nunc pulvinar venenatis leo, ac rhoncus eros euismod sed. Quisque vulputate faucibus elit, vitae varius arcu congue et.
Ut convallis cursus dictum. In hac habitasse platea dictumst. Ut eleifend eget erat vitae tempor. Nam tempus pulvinar dui, ac auctor augue pharetra nec. Sed magna augue, interdum a gravida ac, lacinia quis erat. Pellentesque fermentum in enim at tempor. Proin suscipit, odio ut lobortis semper, est dolor maximus elit, ac fringilla lorem ex eu mauris.
- Phasellus vitae elit et dui fermentum ornare. Vestibulum non odio nec nulla accumsan feugiat nec eu nibh. Cras tincidunt sem sed lacinia mollis. Vivamus augue justo, placerat vel euismod vitae, feugiat at sapien. Maecenas sed blandit dolor. Maecenas vel mauris arcu. Morbi id ligula congue, feugiat nisl nec, vulputate purus. Nunc nec aliquet tortor. Maecenas interdum lectus a hendrerit tristique. Ut sit amet feugiat velit.
- Test
- Yes

US interest rates are at historically low levels, and while many Americans are taking advantage of the low interest rates and refinancing their mortgages, a great deal more are struggling to find jobs, and unable to take advantage of the rate- friendly lending environment. This market however, continues to be complex as lenders try to competitively price products while balancing dynamic consumer risk levels, multiple product options and minimize the cost of acquisition. Due to this, lenders need to implement advanced risk-based pricing strategies that will balance the uncertain risk profiles of consumers while closely monitoring long-term profitability as re-pricing may not be an option given recent regulatory guidelines. Risk-based pricing has been a hot topic recently with the Credit Card Act and Risk-Based Pricing Rule regulation and pending deadline. For lenders who have not performed a new applicant scorecard validation or detailed portfolio analysis in the last few years now is the time to review pricing strategies and portfolio mix. This analysis will aid in maintaining an acceptable risk level as the portfolio evolves with new consumers and risk tiers while ensuring short and long-term profitability and on-going regulatory compliance. At its core, risk-based pricing is a methodology that is used to determine the what interest rate should be charged to a consumer based on the inherent risk and profitability present within a defined pricing tier. By utilizing risk-based pricing, organizations can ensure the overall portfolio is profitable while providing competitive rates to each unique portfolio segment. Consistent review and strategy modification is crucial to success in today’s lending environment. Competition for the lowest risk consumers will continue to increase as qualified candidate pools shrink given the slow economic recovery. By reviewing your portfolio on a regular basis and monitoring portfolio pricing strategies closely an organization can achieve portfolio growth and revenue objectives while monitoring population stability, portfolio performance and future losses.

By: Kristan Frend Last week I came across a news article that said the NYPD arrested 26 people who allegedly took at least $5 million from stealing identities. What I found most disturbing was that criminals allegedly affected more than 200 soldiers, including many of whom were unaware of what was happening, since they were serving overseas. To help reduce the risk of identity theft and minimize fraud losses, all three major credit bureaus provide Active- Duty Alerts, which allow deployed soldiers to have their credit frozen while they are overseas. While these fraud alerts, coupled with financial institutions implementing identity theft programs, can help prevent identity theft losses, what is being done to reduce the risk of military personnel data being exposed and stolen? As social security numbers play a key role in identity theft, I was surprised and disturbed to learn that government issued military ID cards include the card holder’s social security number in full on the front. This creates an obvious security vulnerability to the card holder. Especially considering that the military ID card must be shown in a number of situations, such as getting on and off base, medical care, picking up prescriptions, entering a base shopping exchange, mess hall, etc. There are many situations where the service member encounters people in positions that were once filled by military personnel but are now filled by civilians, who may not have the same code of honor toward others in the military community. While it’s true that thieves are increasingly using computer hacking, phishing, malware, spyware and key stroke loggers to gather SSNs, thieves still resort to low-tech methods like dumpster diving, mail tampering, and purse and wallet theft to obtain privacy sensitive information. The need to show ID so often and the fact that it contains all of their pertinent data, puts service members at particular risk when they may be in harm’s way, focused more on missions than money missing from their bank account. The good news is that the Department of Defense launched a Social Security Number reduction initiative consisting of a phased removal of SSNs. Phase one, removal of dependent SSNs from ID cards is underway. Phase two, removal of printed SSNs from all cards has been placed on hold indefinitely, and phase three, removal of SSNs embedded in barcodes will begin in 2012. My point is not to be critical of the use of SSNs; I think we all can agree that the use of SSNs have become an integral part of our culture. However, we should look to see that organizations carefully balance the value of how SSNs are used with the vulnerabilities that its use creates. The old adage “an ounce of prevention is worth a pound of cure” could never be truer than with identity theft. The easiest way to minimize fraud is to avoid it by not giving criminals the opportunity to perpetrate identity theft against individuals.

By: Kennis Wong Several weeks ago, I attended and presented at Experian’s sold-out annual conference, Vision, in Phoenix, Arizona. One of the guest speakers was Malcolm Gladwell, best-selling author of The Tipping Point, Blink, Outliers and What the Dog Saw: And Other Adventures. Since I've read three of his four books, I could be considered a fan. And yes, his hair did look as wild in person as it appears in the pictures on the insides of his book covers. But that was not why I was so impressed by his speech. The real reason was that his topic was so relevant to how Experian Decision Analytics delivers value to our clients. Gladwell spent the whole hour addressing the difference between “puzzle” and “mystery”, providing abundant examples for both. The puzzle-versus-mystery topic was from one of his articles in The New Yorker. To solve a puzzle, one or more pieces of information are needed. The source of the problem is that insufficient data is available to have a conclusive answer to the question. An example would be finding Osama Bin Laden’s whereabouts. We simply do not have enough information to locate him, and we need more intelligence. On the other hand, a mystery is not solved by simply gathering more information. It is a matter of making sense out of a massive amount of data available, using analysis and judgment. Enron’s creative accounting was an example of a mystery. All the information was out in the open. Pages and pages of SEC filings and annual reports were there for anyone who was willing and able to analyze them. All that was needed to solve the mystery was to make sense out of the data. In the Fraud and Identity Solutions team, we satisfy clients’ needs by providing solutions for both puzzles and mysteries to fend off fraudsters. Besides the core credit bureau data, we have demographic data, fraud consortium data, past application data, automotive data and much more. We also have strategic partnerships to deliver demand deposit account, cell phone, and device data. All these data sources ensure that our clients get the data they need to piece the puzzle together. Our consulting and analytics, on the other hand, help clients to solve mysteries. Looking at individual pieces of disparate data is inefficient and provides little or no value. That’s why our numerous scoring solutions combine the available data in a way that is most predictive of various fraud outcomes. For example, our Precise ID Score and Fraud Shield Score Plus predict first- and third-party fraud; our BustOut Score predicts the likelihood of bust outs; our Never Pay score predicts the likelihood of a consumer never making a payment. As more data are available, we incorporate them into existing or new models if it increases the effectiveness of the models. So we have both the puzzle and mystery grounds covered. A note to Malcolm Gladwell: Great job at Vision! If you write a book about this topic, I’ll definitely buy it.


