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- Test
- Yes

We've blogged about fraud alerts, fraud analytics, fraud models and fraud best practices. Sometimes, though, we delude ourselves into thinking that fraud prevention strategies we put into place today will be equally effective over time. Unfortunately, when a rat finds a dead-end in a previously-learned maze, it just keeps hunting for an exit. Fraudsters are no different. Ideally we want to seal off all the exits, and teach the rats to go and do something productive with their lives, but sadly that is not always the case. We also don't want to let too many good consumers get stuck either, so we cannot get too trigger-happy with our fraud best practices. Fraud behavior is dynamic, not static. Fraudsters learn and adapt to the feedback they receive through trial and error. That means when you plug a hole in your system today, there will be an increased push to seek out other holes tomorrow. This underscores the importance of keeping a close eye on your fraudsters' behavior trends. But there must be some theoretical breaking point where the fraudsters simply give up trying–at least with your company. This behavioral extinction may be idealistic in the general sense, but is nonetheless a worthy goal as related to your business. One of the best things you can do to prevent fraud is to gain a reputation amongst the fraudsters of, "Don't even try, it's not even worth it." And even if you don't succeed in getting them to stop trying altogether, it's still satisfying to know you are lowering their ROI while improving yours

I recently attended a conference where Credit Union managers spoke of the many changes facing their industry in the wake of the real estate crisis and economic decline that has impacted the US economy over the past couple of years. As these managers weighed in on the issues facing their businesses today, several themes began to emerge – tighter lending standards & risk management practices, increased regulatory scrutiny, and increased competition resulting in tighter margins for their portfolios. Across these issues, another major development was discussed – increased Credit Union mergers and acquisitions. As I considered the challenges facing these lenders, and the increase in M&A activity, it occurred to me that these lenders might have a common bond with an unexpected group –American family farms. Overall, Credit Unions are facing the challenge of adding significant fixed costs (more sophisticated lending platforms & risk management processes) all the while dealing with increased competition from lenders like large banks and captive automotive lenders. This challenge is not unlike the challenges faced by the family farm over the past few decades – small volume operators having to absorb significant fixed costs from innovation & increased corporate competition, without the benefit of scale to spread these costs over to maintain healthy lending margins. Without the benefit of scale, the family farm basically disappeared as large commercial operators acquired less-efficient (and less profitable) operators. Are Credit Unions entering into a similar period of competitive disadvantage? It appears that the Credit Union model will have to adjust in the very near future to remain viable. With high infrastructure expectations, many credit unions will have to develop improved decisioning strategies, become more proficient in assessing credit risk –implementing risk-based pricing models, and executing more efficient operational processes in order to sustain themselves when the challenges of regulation and infrastructure favor economies of scale. Otherwise, they are facing an uphill challenge, just as the family farm did (and does); to compete and survive in a market that favors the high-volume lender.

Well, in my last blog, I was half right and half wrong. I said that individual trade associations and advocacy groups would continue to seek relief from Red Flag Rules ‘coverage’ and resultant FTC enforcement. That was right. I also said that I thought the June 1 enforcement date would ‘stick’. That was wrong. Said FTC Chairman Jon Leibowitz, “Congress needs to fix the unintended consequences of the legislation establishing the Red Flag Rule – and to fix this problem quickly. We appreciate the efforts of Congressmen Barney Frank and John Adler for getting a clarifying measure passed in the House, and hope action in the Senate will be swift. As an agency we’re charged with enforcing the law, and endless extensions delay enforcement.” I think the key words here are ‘unintended consequences’. It seems to me that the unintended consequences of the Red Flag Rules reach far beyond just which industries are covered or not covered (healthcare, legal firms, retailers, etc). Certainly, the fight was always going to be brought on by non-financial institutions that generally may not have had a robust identity authentication practice in place as a general baseline practice. What continues to be lost on the FTC is the fact that here we are a few years down the road, and I still hear so much confusion from our clients as to what they have to do when a Red Flag compliance condition is detected. It’s easy to be critical in hindsight, yes, but I must argue that if a bit more collaboration with large institutions and authentication service providers in all markets had occurred, creating a more detailed and unambiguous Rule, we may have seen the original enforcement date (or at least one of the first or second postponement dates) ‘stick’. At the end of the day, the idea of mandating effective and market defined identity theft protection programs makes a lot of sense. A bit more intelligence gathering on the front end of drafting the Rule may, however, have saved time and energy in the long run. Here’s hoping that December 31st ‘sticks’…I’m done predicting.


