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By: Staci Baker As more people have become underwater on their mortgage, the decision to stay or not stay in their home has evolved to consider a number of influences that impact consumer credit decisions. Research is revealing that much of an individual’s decision to meet his credit obligations is based on his trust in the economy, moral obligation, and his attitude about delinquency and the effect it will have on his credit score. Recent findings suggest that moral obligation keeps the majority of homeowners from walking away from their homes. According to the 2009 Fannie Mae National Housing Survey (i) – “Nearly nine in ten Americans (88%), including seven in ten who are delinquent on their own mortgages, do not believe it is acceptable for people to stop making payments on an underwater mortgage, while 8% believe it is acceptable.” It appears that there is a sense of owning up to one’s responsibilities; having signed a contract and the presumed stigma of walking away from that obligation. Maintaining strong creditworthiness by continuing to make payments on an underwater mortgage is motivation to sustain mortgage payments. “Approximately 74% of homeowners believe it is very important to maintain good credit and this can be a factor in encouraging them not to walk away (ii).” Once a homeowner defaults on their mortgage, their credit score can drop 150 to 250 points (iii), and the cost of credit in the future becomes much higher via increased interest rates once credit scores trend down. Although consumers expect to keep investing in the housing market (70% said buying a home continues to be one of the safest investments available (iv)) they will surely continue optimizing decisions that consider both the moral and credit implications of their decisions. i December, 2009, Fannie Mae National Housing Survey ii 4/30/10, Financial Trust Index at 23% While Strategic Defaults Continue to Rise, The Chicago Booth/Kellogg School Financial Trust Index iii http://www.creditcards.com/credit-card-news/mortgage-default-credit-scores-1270.php iv December, 2009, Fannie Mae National Housing Survey

By: Kari Michel The Federal Reserve’s decision to permit card issuers to use income estimation models to meet the Accountability, Responsibility, and Disclosure (CARD) Act requirements to assess a borrower’s ability to repay a loan makes good sense. But are income estimation models useful for anything other than supporting compliance with this new regulation? Yes; in fact these types of models offer many advantages and uses for the financial industry. They provide a range of benefits including better fraud mitigation, stronger risk management, and responsible provision of credit. Using income estimation models to understand your customers’ complete financial picture is valuable in all phases of the customer lifecycle, including: • Loan Origination – use as a best practice for determining income capacity • Prospecting – target customers within a specific income range • Acquisitions – set line assignments for approved customers • Account Management – assess repayment ability before approving line increases • Collections – optimize valuation and recovery efforts One of the key benefits of income estimation models is they validate consumer income in real time and can be easily integrated into current processes to reduce expensive manual verification procedures and increase your ROI. But not all scoring models are created equal. When considering an income estimation model, it’s important to consider the source of the income data upon which the model was developed. The best models rely on verified income data and cover all income sources, including wages, rent, alimony, and Social Security. To lean more about how income estimation models can help with risk management strategies, please join the following webinar: Ability to pay: Going beyond the Credit CARD on June 8, 2010. http://www.bulldogsolutions.net/ExperianConsumerInfo/EXC1001/frmRegistration.aspx?bdls=24143

Well, here we are about two weeks from the Federal Trade Commission’s June 1, 2010 Red Flags Rule enforcement date. While this date has been a bit of a moving target for the past year or so, I believe this one will stick. It appears that the new reality is one in which individual trade associations and advocacy groups will, one by one, seek relief from enforcement and related penalties post-June 1. Here’s why I say that: The American Bar Association has already file suit against the FTC, and in October, 2009, The U.S. District Court for the District of Columbia ruled that the Red Flags Rule is not applicable to attorneys engaged in the practice of law. While an appeal of this case is still pending, in mid-March, the U.S. District Court for the District of Columbia issued another order declaring that the FTC should postpone enforcement of the Red Flags Rule “with respect to members of the American Institute of Certified Public Accountants” engaged in practice for 90 days after the U.S. Court of Appeals for the District of Columbia renders an opinion in the American Bar Association’s case against the FTC.” Slippery slope here. Is this what we can expect for the foreseeable future? A rather ambiguous guideline that leaves openings for specific categories of “covered entities” to seek exemption? The seemingly innocuous element to the definition of “creditor” that includes “businesses or organizations that regularly defer payment for goods or services or provide goods or services and bill customers later” is causing havoc among peripheral industries like healthcare and other professional services. Those of you in banking are locked in for sure, but it ought to be an interesting year as the outliers fight to make sense of it all while they figure out what their identity theft prevention programs should or shouldn’t be.


