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By: Ken Pruett The use of Knowledge Based Authentication (KBA) or out of wallet questions continues to grow. For many companies, this solution is used as one of its primary means for fraud prevention. The selection of the proper tool often involves a fairly significant due diligence process to evaluate various offerings before choosing the right partner and solution. They just want to make sure they make the right choice. I am often surprised that a large percentage of customers just turn these tools on and never evaluate or even validate ongoing performance. The use of performance monitoring is a way to make sure you are getting the most out of the product you are using for fraud prevention. This exercise is really designed to take an analytical look at what you are doing today when it comes to Knowledge Based Authentication. There are a variety of benefits that most customers experience after undergoing this fraud analytics exercise. The first is just to validate that the tool is working properly. Some questions to ponder include: Are enough frauds being identified? Is the manual review rate in-line with what was expected? In almost every case I have worked on as it relates to these engagements, there were areas that were not in-line with what the customer was hoping to achieve. Many had no idea that they were not getting the expected results. Taking this one step further, changes can also be made to improve upon what is already in place. For example, you can evaluate how well each question is performing. The analysis can show you which questions are doing the best job at predicting fraud. The use of better performing questions can allow you the ability to find more fraud while referring fewer applications for manual review. This is a great way to optimize how you use the tool. In most organizations there is increased pressure to make sure that every dollar spent is bringing value to the organization. Performance monitoring is a great way to show the value that your KBA tool is bringing to the organization. The exercise can also be used to show how you are proactively managing your fraud prevention process. You accomplish this by showing how well you are optimizing how you use the tool today while addressing emerging fraud trends. The key message is to continuously measure the performance of the KBA tool you are using. An exercise like performance monitoring could provide you with great insight on a quarterly basis. This will allow you to get the most out of your product and help you keep up with a variety of emerging fraud trends. Doing nothing is really not an option in today’s even changing environment.

By: Amanda Roth The reality of risk-based pricing is that there is not one “end all be all” way of determining what pricing should be applied to your applicants. The truth is that statistics will only get you so far. It may get you 80 percent of the final answer, but to whom is 80 percent acceptable? The other 20 percent must also be addressed. I am specifically referring to those factors that are outside of your control. For example, does your competition’s pricing impact your ability to price loans? Have you thought about how loyal customer discounts or incentives may contribute to the success or demise of your program? Do you have a sensitive population that may have a significant reaction to any risk-base pricing changes? These questions must be addressed for sound pricing and risk management. Over the next few weeks, we will look at each of these questions in more detail along with tips on how to apply them in your organization. As the new year is often a time of reflection and change, I would encourage you to let me know what experiences you may be having in your own programs. I would love to include your thoughts and ideas in this blog.

To calculate the expected business benefits of making an improvement to your decisioning strategies, you must first identify and prioritize the key metrics you are trying to positively impact. For example, if one of your key business objectives is improved enterprise risk management, then some of the key metrics you seek to impact, in order to effectively address changes in credit score trends, could include reducing net credit losses through improved credit risk modeling and scorecard monitoring. Assessing credit risk is a key element of enterprise risk management and can addressed as part of your application risk management processes as well as other decisioning strategies that are applied at different points in the customer lifecycle. In working with our clients, Experian has identified 15 key metrics that can be positively impacted through optimizing decisions. As you review the list of metrics below, you should identify those metrics that are most important to your organization. • Approval rates • Booking or activation rates • Revenue • Customer net present value • 30/60/90-day delinquencies • Average charge-off amount • Average recovery amount • Manual review rates • Annual application volume • Charge-offs (bad debt & fraud) • Avg. cost per dollar collected • Average amount collected • Annual recoveries • Regulatory compliance • Churn or attrition Based on Experian’s extensive experience working with clients around the world to achieve positive business results through optimizing decisions, you can expect between a 10 percent and 15 percent improvement in any of these metrics through the improved use of data, analytics and decision management software. The initial high-level business benefit calculation, therefore, is quite important and straightforward. As an example, assume your current approval rate for vehicle loans is 65 percent, the average value of an approved application is $200 and your volume is 75,000 applications per year. Keeping all else equal, a 10 percent improvement in your approval rates (from 65 percent to 72 percent) would generate $10.7 million in incremental business value each year ($200 x 75,000 x .65 x 1.1). To prioritize your business improvement efforts, you’ll want to calculate expected business benefits across a number of key metrics and then focus on those that will deliver the greatest value to your organization.


