All posts by Experian Marketing Services

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates.

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor campaigns.

Access the holiday marketing calendar, along with 3 things you can do in October to prepare for the holiday season.

Kinetic email is the latest buzz term among email designers. In this blog post, we explore what it means and when it makes sense for your brand.

College-age consumers have changed their spending habits over the past five years. Here are 3 spending habits to help you engage these emerging consumers.

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.

Facebook just announced they will support animated GIFs creating major opportunities for marketers.