All posts by Experian Marketing Services
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...
Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable......
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own...
Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for...
Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must...
According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer,...
Better leverage data to improve marketing personalization and a better customer experience....
To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they...
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....