All posts by Experian Marketing Services
Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design...
First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is...
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...
Check on the health of your data quality in a new Experian Data Quality BETA program...
Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry...
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how...
There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.......