All posts by Experian Marketing Services
Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s D...
In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on...
Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the...
Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience...
Hispanic consumers this holiday can mean the difference between a good season and a great...
Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment....
Bill Tancer joins Bloomberg Radio to discuss what hot product trends mean for retailers and...
As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of...
Online testing is crucial to marketers, but they need to remember the user experience above all else....