All posts by Experian Marketing Services
Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to......
Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into...
Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover...
A holiday marketing infographic: discover the key channels and tactics marketers plan to use to better interact with customers this holiday...
Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need...
We sat down with Rick Erwin, president of Targeting at Experian Marketing Services and a board member of the Direct Marketing Association (DMA), to...
Despite the long anticipation and demand for a cheaper iPhone, the iPhone 5c failed to generate the level of search activity seen for the...
Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they...
Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and...