All posts by Experian Marketing Services
See the compelling stats we captured from our holiday marketing study about marketers' plans for integrating holiday campaigns across...
As the Back to School season ends, Tancer sees two key trends that marketers and retailers can expect to continue throughout the 2013 holiday......
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for...
Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles...
Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data...
Bill Tancer discusses the state of retail and the rise of online shopping on Bloomberg...
Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the...
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase....
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler...