All posts by Experian Marketing Services

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At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it...

Published: July 15, 2013 by Experian Marketing Services

Peter Guber emphasized the importance of storytelling and true relationships with customers in his keynote address at the 2013 EMS Client...

Published: July 11, 2013 by Experian Marketing Services

Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case...

Published: July 8, 2013 by Experian Marketing Services

Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma econo...

Published: June 28, 2013 by Experian Marketing Services

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important...

Published: June 27, 2013 by Experian Marketing Services

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and...

Published: June 26, 2013 by Experian Marketing Services

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals....

Published: June 20, 2013 by Experian Marketing Services

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile...

Published: June 18, 2013 by Experian Marketing Services

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

Published: June 17, 2013 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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