All posts by Experian Marketing Services
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise....
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...
Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms...
Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner,...
Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with...
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue....
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...