Identify the right customers
As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...
Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...
US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....
In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...
Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...
Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...