Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...
Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able...
The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering...
Learn how businesses can leverage online reviews to their advantage, especially during the critical holiday season....
With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced...
Bill Tancer's take on what’s motivating holiday shopping behaviors this s...
The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...