Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience...
Reach your best prospects with these strategies for smarter acquisition...
Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....
While an increasing number of data quality solutions are being implemented, not all are calculating the return on...
Trends marketers need to know and consider when building marketing...
Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...
The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable...
Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure...