Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and...
The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association....
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...
These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage......
Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing...
As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support...
Make sure you’re getting the most out of your email marketing investment by following these six steps....
Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.......
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...