Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Experian’s COO of Marketing Services Wins Bronze award...

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Published: November 21, 2019 by Kevin Dean, President & General Manager

Read More Experian’s COO of Marketing Services Wins Bronze award for Women in Business

A blueprint for successful Invitation to Apply campaig...

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Published: November 6, 2019 by Steve Zimmerman, Director of Custom Analytics

Read More A blueprint for successful Invitation to Apply campaigns

The power of deterministic data: 5 ways you can benefi...

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Published: November 1, 2019 by Experian Marketing Services

Read More The power of deterministic data: 5 ways you can benefit

Guest post: How third-party data can help auto adverti...

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Published: October 31, 2019 by Howard Luks, Managing Director, Americas, Eyeota

Read More Guest post: How third-party data can help auto advertisers navigate key industry trends/challenges

Experian’s Media Planning & Attribution Voted for...

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Published: October 22, 2019 by Kevin Dean, President & General Manager

Read More Experian’s Media Planning & Attribution Voted for the People by the People

Customer Engagement is Critical to Marketing Success: ...

A single customer view is more important than ever. Learn more about why identity matters to marketers...and consumers, here. Also, download Winterberry Group's new identity resolution white paper,...

Published: June 22, 2018 by Daniel Portoff, Product Manager

Read More Customer Engagement is Critical to Marketing Success: Here’s Why

Near Real-Time Audience Activation for Programmatic Ta...

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Published: May 1, 2018 by Experian Marketing Services

Read More Near Real-Time Audience Activation for Programmatic Targeting

Recent Facebook Changes: Experian’s Got Your Back...

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Published: April 20, 2018 by Patrick Workman, VP, Global Platform Partnerships

Read More Recent Facebook Changes: Experian’s Got Your Back

The two keys to digital marketing success

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Published: January 26, 2018 by Kyle Smith, Director of Digital Marketing Strategic Services

Read More The two keys to digital marketing success

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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