Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...
Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...
Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Webhooks are connections within the internet that enable events and data to be easily shared between...
Five recommendations for marketers to consider about Verizon's email service...
Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...
Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...
Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...