Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....
Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand...
Experian Marketing Services experts, industry analysts and our fabulous clients are presenting on subjects that span all aspects of the customer’s j...
To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with...
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...
The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...