Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...
Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....
The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...
Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers...
Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...
In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...
Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing min...