Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their...

Published: February 20, 2015 by Experian Marketing Services

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying...

Published: February 11, 2015 by Experian Marketing Services

Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook...

Published: February 6, 2015 by Experian Marketing Services

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous... Published: February 4, 2015 by Experian Marketing Services

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...

Published: January 29, 2015 by Experian Marketing Services

Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.......

Published: January 27, 2015 by Experian Marketing Services

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...

Published: January 27, 2015 by Experian Marketing Services

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...

Published: January 22, 2015 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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