Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time.
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights into this lucrative audience.
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle.
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.
In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered just as developed as the "developed" markets.
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?