Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this...
Reach your best prospects with these strategies for smarter acquisition...
Trends marketers need to know and consider when building marketing...
Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...
Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure...
The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and...
The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association....