Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...
Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing...
The 2014 Experian Marketing Services Client Summit wrapped up in Las Vegas a few short weeks ago but the content lives on via playbacks...
As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support...
Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.......
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own...
Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must...
According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer,...