Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

Understanding cookie deprecation and its impact on advertising

Explore the impact of cookie deprecation on digital marketing and learn how to adapt using ethical data practices and first-party data.

March 26, 2024 by Experian Marketing Services
Case study: How Experian’s Graph strengthened MiQ’s Identity Spine

Discover how MiQ's strategic partnership with Experian strengthened their Identity Spine, ensuring a data-driven approach in a cookieless landscape.

February 27, 2024 by Hayley.Schneider@experian.com
Three audience categories for political campaign marketing

Learn how Experian's 240 political audiences can help your political campaign marketing succeed in connecting with voters.

January 30, 2024 by Hayley.Schneider@experian.com
Discover 2024 marketing trends in Experian’s digital audience report

Experian’s 2024 Digital audience trends and predictions report offers insights on 2024 marketing trends based on our industry-leading data.

December 19, 2023 by Hayley.Schneider@experian.com
Experian launches innovative new Geo-Indexed audiences

Learn how Experian's new Geo-Indexed audiences can help you craft successful campaigns without compromising data privacy.

November 28, 2023 by James Esquivel
Experian’s Census Area Projections & Estimates Data (CAPE): 2023 release

We've updated our Census Area Projections & Estimates(CAPE) data with 2020 Census data. Learn more about our CAPE data in this blog post.

October 3, 2023 by James Esquivel
Three insights from our 2023 Holiday spending report

Get ready for the holiday shopping season with three key insights from Experian's 2023 Holiday spending trends and insights report.

September 14, 2023 by Hayley.Schneider@experian.com
Four ways to segment your back-to-school marketing audience for 2023

Learn four ways you can segment your target back-to-school audience and connect with the right consumers this back-to-school season.

CES 2023: Clean rooms, activation, and more

Experian kicked off the AdTech year at CES in Las Vegas. Read our CES AdTech recap to learn our key takeaways from the event for the AdTech industry.

January 17, 2023 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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