Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

Published: January 13, 2017 by Liz McLemore

Creative and daring email marketing tricks to capture customers before the holiday season...

Published: December 5, 2016 by Liz McLemore

Develop a data-driven marketing strategy using the full potential of first-party...

Published: November 10, 2016 by Experian Marketing Services

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

Published: November 8, 2016 by River Xin

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

Published: October 27, 2016 by River Xin

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

Published: October 26, 2016 by Experian Marketing Services

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

Published: October 21, 2016 by Peter Santos

Learn how we are enhancing our systems and hardening the infrastructure so our clients can have powerful holiday season...

Published: October 20, 2016 by Carter Lassy

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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