In the fast-paced advertising world, collaboration is crucial to keep up with the flux in consumer behaviors. Samsung Ads and Experian have joined forces to address this challenge. This partnership aims to equip marketers with the necessary tools and insights to create compelling and impactful content that resonates with the right audience at the right time. By combining our expertise and precision, through this new partnership, we promise to maximize the reach, effectiveness, and efficiency of advertising campaigns. This collaboration ensures that marketing messages get noticed and strike a chord with the intended audience, leading to meaningful engagement and measurable outcomes.
The Samsung Ads and Experian collaboration
The powerful integration between Samsung Ads and Experian brings together Samsung Ads’ industry-leading viewership data and massive device scale with the detailed data insights of Experian. This combined effort enhances the effectiveness of advertising campaigns by merging scale with precision. Advertisers can now reap the benefits of a comprehensive solution that delivers customized content to a wide audience with unparalleled accuracy.
“Navigating the dynamic landscape of digital advertising requires innovative solutions and strategic collaborations. This partnership with Samsung Ads exemplifies our commitment to empowering advertisers with data-driven insights that reach and resonate with audiences. With Experian Marketing Data directly accessible within the Samsung DSP, advertisers are equipped to orchestrate campaigns with unprecedented precision and impact, marking a significant stride in personalized advertising.”
chris feo, svp, sales & partnerships, experian
Samsung Ads: Orchestrating reach and precision
Samsung Ads’ suite of advertising solutions uses Samsung’s massive global scale to bring advertisers unmatched opportunities to engage consumers across every screen, during every moment that matters, delivering quantifiable results on a massive scale.
Samsung DSP: Key features and benefits
Samsung Ads believes that smarter advertising doesn’t need to be more complicated. With Samsung DSP, every intuitive feature is engineered to make media simple again, offering advertisers the ability to reach their audience more effectively, across every screen.
Addressable TV
Transforms traditional viewing experiences by delivering personalized content to specific households, enhancing engagement and connection.
Contextual targeting
Nurtures audience engagement by placing ads in relevant content environments that amplify their relevance and impact.
Global reach
Navigate the digital expanse with agility, delivering content to millions of consumers across devices and platforms, in brand-safe environments.
Data-driven targeting
Combine Samsung Ads’ unrivaled proprietary device data with Experian’s insights, to translate global reach into personalized consumer engagement.
“The new partnership between Experian and Samsung Ads is an exciting development for advertisers as they look to maximize the effectiveness of their marketing campaigns. With hands-on access to Experian’s identity solution and audiences directly within our platform, Samsung DSP, advertisers can now better address their most important audiences on the screens they use most.”
alex boras, platform lead, samsung dsp
Why choose Experian in Samsung
At Experian, data is more than just numbers; it tells detailed stories about what consumers like, how they behave, and their experiences. Each piece of data supports the connective networks that offer advertisers nuanced insights and actionable strategies.
Ease of use
Experian syndicated audiences take the guesswork out of developing segments, and they are available turnkey on the Samsung Ads shelf.
Expansive reach, scale, and flexibility
Our breadth and depth of data ensures detailed and targeted insights, spanning multiple verticals and can be directly attached to households, providing contextual relevance to each consumer’s behaviors and purchase patterns.
- A rich data set that encompasses 126 million households and 750 million hashed emails
- 5,000 data attributes for enrichment, licensing, and audience creation
- 2,400 ready-to-use audiences on integrated platforms spanning 8 verticals, complemented by an average of 2,300 attributes per household and 250 attributes per consumer
Four benefits to advertisers
The partnership between Samsung Ads and Experian offers a plethora of benefits to advertisers, including:
Enhanced audience targeting
You can use Samsung Ads’ ACR data and Experian’s syndicated audiences to create highly targeted campaigns that reach the right audience at the right time. This can lead to significant improvements in campaign performance, such as increased engagement, conversion rates, and ROI.
Optimized ad spend
You can reduce wasted ad spend by using Experian’s data to identify and avoid audiences less likely to be interested in your products or services. This can help you get the most out of your advertising budget.
Improved attribution
You can better understand the consumer journey by tracking how audiences interact with your ads across different devices and platforms. This information can be used to optimize campaigns and improve overall performance.
Brand safety
You can ensure that your ads are displayed in safe and secure environments by using Samsung Ads’ brand safety solutions. This helps to protect brand integrity and reputation.
Samsung and Experian are steering the future of advertising
Together, our goal is to bring personalized and improved ad experiences to the forefront. This partnership allows advertisers to tailor their ads to individual consumer interests and needs, using the rich consumer data insights provided by Experian. Additionally, the partnership offers measurable aspects that allow advertisers to assess the effectiveness of their campaigns across various platforms, increasing their return on investment. By enhancing the overall ad experience, Samsung and Experian ensure that ads are more relevant and less intrusive, improving consumer engagement.
Connect with us to learn more about how you can access our syndicated audiences in Samsung’s DSP.
To learn more about our partner Samsung Ads, visit SamsungAds.com.
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Experian Marketing Services pinpoints rising social network sites in new study – Instagram and Pinterest lead the pack According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with Instgram and Pinterest leading the pack. The following graph illustrates the global growth between July 2011 and July 2012, based on share of visits to all sites by country: Social site North America Australia Hong Kong New Zealand Singapore UK Instagram 17,319% 362% 132% 843% 8121% 2028% Pinterest 5124% 798% 2373% 643% 623% 1489% Other niche social networks that have experienced significant gain include Stock Twits in the US, Redidt in Australia, and FanPop in the UK. According to Bill Tancer, head of Global Research at Experian Marketing Services, the growth of Instagram and Pinterest over the past year has been successful because they haven’t tried to be ‘another Facebook.’ Both networks are image based – something people love and relate to better than just words. For retail brands, sites like Pinterest present a great opportunity to promote products in a compelling and organized way to a wide group of people, globally. Deeper functionally, combined with a lower technical barrier to entry, will result in new leaders in social media being created, accepted and used within a matter of days – compared to the rate of adoption happening now over the course of weeks and months. Also included in the study for July 2011 to July 2012: Country Social network Description Percentage increase of market share of visits to All Sites between July 2011 to July 2012 North America www.skillwho.com Social networking community which allow users to find people with skills from friends, friends of friends, local area or the community. 7435% increase http://stocktwits.com StockTwits is an open, community-powered investment idea and information service. 943% increase Australia www.reddit.com Site where users vote for what is popular or not. 177% increase Brazil Google+ Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks. 5750% increase New Zealand www.reddit.com Site where users vote for what is popular or not. 107% increase Singapore https://steamcommunity.com Community site that assists users in finding games to play, people to play against, and serves as a meeting place for friends and team mates. 124% UK Google+ Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks. 476% http://www.fanpop.com Network of fan clubs for fans of television, movies, music and more to discuss and share photos, videos, news and opinions with fellow fans. 178% What social networks do you use most frequently? Do the results of this study surprise you at all? Feel free to share your thoughts with our readers in the comments section below.
The Republican and Democratic parties are gathering in the coming days to officially launch the Presidential campaigns of Mitt Romney and Barack Obama. In doing so, the candidates, the parties and their support groups will unleash unprecedented amounts of cash in an effort to influence American voters through advertising, much of it on TV. As such, Experian Simmons has released a new list of the top 20 television programs for reaching party loyals as well as three key swing voter segments. The segments come from the PoliticalPersonas consumer segmentation system, which classifies U.S. adults into one of 10 unique segments based on the individual’s political outlook and party ID as well as their attitudes and opinions towards key topics. The segments we will focus on in this post include the Super Democrats and Ultra Conservatives segments, which represent the most party loyal voters for Democrats and Republicans, respectively. We will also profile the TV preferences of three important swing voter segments during this election cycle, including: Mild Republicans, On the Fence Liberals and Green Traditionalists. For more information about the PoliticalPersonas segments, download the PoliticalPersonas Report. The shows in each list include those cable and broadcast TV shows with the highest concentration of viewers from each segment. For example, The Daily Show with Jon Stewart on Comedy Central has the highest concentration of Super Democrats of any non-news cable or broadcast show on TV. Likewise, Rules of Engagement on CBS has the highest concentration of Mild Republicans. Candidates, political organizations, and even traditional advertisers trying to connect with any of these voting segments would be wise to consider advertising on the programs listed below. For more information on PoliticalPersonas, watch our Webcast.
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their favorite brands. To adapt to that new American consumer, marketers are using highly targeted strategies to drive interest. These can be messages that are relevant to a few hundred consumers or detailed one-on-one communications that target individuals at the point of sale or online. But some marketers struggle to execute these tactics effectively. Most segmentation is currently done prior to a campaign, meaning that marketers determine which message a consumer will receive before ever interacting with that individual. Unfortunately, with the rapid nature of purchasing decisions and buying transactions, businesses often miss opportunities because it takes too long to get the right message to the right consumer. To keep up, marketers need to collect intelligence at the point of contact so they can understand each individual consumer’s habits and preferences during that connection. This intelligence can then feed modeling algorithms that enable automatic offers based on an individual’s preferences. To develop a strategy around real-time marketing intelligence, marketers should take the following steps: Clean existing data – at the root of any intelligence strategy is data. Information determines a company’s ability to reach target individuals – and understand who they are and what they’re interested in. Unfortunately, if the data that feeds intelligence efforts is inaccurate, marketers are simply unable to communicate with or understand consumers. Ensuring the validity of contact information, internal records and third-party data elements helps organizations target consumers and ensures that sophisticated analysis is as precise as possible. Identify strategies – organizations should analyze their target markets and determine which communication channels could benefit from a more personalized customer experience. Marketers should decide how they want to change each communication to help drive the desired action from each consumer. Consider personalizing website displays based on geographic regions, customizing an introductory message or revamping loyalty campaigns based on purchase history and consumer interests. Real-time intelligence – marketers should build models to help predict the best offers for each target audience. These models can be designed to take into account demographic and behavioral information, as well as purchase history and internal data. Marketers can feed these models with intelligence gained at the point of contact to prompt consumers in real time with specific, relevant offers. As marketers continue to enhance and refine targeting efforts, it’s important to gain customer insight. Those who leverage these advanced technologies and strategies will create stronger customer engagement. Segmenting customers and taking measurable action in real time are advanced techniques that appeal to many marketers today. Achieving this level of interaction allows organizations to optimize marketing efforts and provide the right offer at the right time to the right consumer.