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by Adam.Lewis@experian.com 1 min read April 8, 2026

Use case #1: Identifying customer spending potential to boost growth for a retail chain

Objective

Solution

Results

The solution

By syncing its cookies with the Digital Graph, the DSP gained access to related identifiers, including:

This expanded identity universe gave the DSP a unified view of individuals and households, making it possible to connect impressions to conversions across devices and channels. With each weekly refresh,attribution modelsstayed accurate and up to date, turning fragmented signals into proof of performance.

Results

Within weeks, the DSP saw measurable improvements

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