Tag: Big Data

Serving Up Success Using the Power of Data

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

August 3, 2020 by Jason Weinstein, Business Development Manager

First-party data is gold, but it needs to be mined...

Manage your data

Develop a data-driven marketing strategy using the full potential of first-party...

November 10, 2016 by Experian Marketing Services

Citi’s Head of Digital Marketing talks financial servi...

Manage your data

Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...

November 11, 2015 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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