Tag: events
The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top of the latest data-driven trends. And at times, it can feel like an insurmountable task. One of the ways marketers can accomplish this is by regularly coming together with the best and brightest in the industry to discuss ideas, share experiences and more. This is what occurs each year at Experian’s Vision conference. The topics discussed enable business leaders to create future-focused, data-driven solutions in a multitude of functions – including marketing. Historically, Vision has been focused on the financial services industry. This year, we’ve expanded the agenda and have a lot in store for marketers that you don’t want to miss: Know your customers via omnichannel marketing Connecting the dots of cross-device engagementHow to meet your customers where they are “By invitation only,” the future of ITA marketing (NOTE: session attendance is not by invitation only)From the Hill — a legislative outlook Generational automotive shopping patternsGlobal identity trends — new insights for 2020Customer prequalification using geolocationInnovation — what’s next for Experian clients?Real intelligence in conversational AIEngage and retain throughout the consumer journeyUnleashing the power of the modern identity graph You can learn more about all the topics slated to be discussed at Vision here. Vision sells out each year, so register now!
In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018) As social media platforms become more ingrained as part of popular culture, many recognize them as a means to connect with old friends, stay up to date with news and current events, and share photos and videos… TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian (MarTech Series, December 22, 2017) Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like… Forward thinking: Reshaping how Marketers View Campaign Attribution (MarTech Advisor, December 18, 2017) The changes in the marketing ecosystem continue to accelerate. The days of the media serving as a proxy for an audience are over. People-based marketing is now the expectation in every channel… Helping Non-Profits Resonate with the Right Audience #ExperianStories (Experian Blog, December 17, 2017) Non-profits are dedicated to furthering and advocating for their respective social causes, but they don’t always have the resources they need to drive their message home... To Resonate, Influencer Marketing Can’t Just Borrow Interest (A List Frontline Marketing, December 14, 2017) As the year comes to a close and brands jostle for position for top of mind among gift-givers, social media influencer marketing may seem like a sure thing to make an authentic connection with consumers… TechBytes with Jay Stocki, SVP, Data and Product, Experian (MarTech Series, November 29, 2017) A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey… Study: Brands need to fire up influencers during the holidays (Mobile Marketer, November 9, 2017) Digital word-of-mouth needs to feel authentic and sincere to be most effective, making the endorsements of social media influencers a key part of building brand equity and trust among consumers… Upcoming events Experian will have presence at the following upcoming industry events. For more details, contact your Experian representative, email experianmarketingsolutions@experian.com or call us at (877) 902-4849. IAB Annual Leadership Team Meeting | Feb. 11-13 | Palm Desert, CA IBM Think | Mar. 19-22 | Las Vegas, NV I-COM 2018 | Apr. 9-12 | San Sebastien, Spain IRI Growth Summit | Apr. 16-18 | Las Vegas, NV Alteryx INSPIRE | June 4-7 | Anaheim, CA More events to come!