Tag: Financial Services
With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...
Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...
When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...
In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...
It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...
There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...