Tag: Holiday marketing
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season.
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right.
Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums have increased by nearly 11% and, if you saw my Internet clock blog last month, social media accounts for nearly a quarter of all time spent online. But when are people engaging with social media the most?
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights into this lucrative audience.
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle.