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How to Operationalize Customer Personas and Enable Bra...

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Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

Published: December 21, 2020 by Richard Bernius, Senior Statistics Analyst

Read More How to Operationalize Customer Personas and Enable Brand Growth Potential

How Mosaic Migration Can Predict Customer Life Stage E...

Understand your customer

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

Published: November 24, 2020 by Laban Obaga, Lead Data Modelling Analyst

Read More How Mosaic Migration Can Predict Customer Life Stage Evolution and Enable Proactive Marketing

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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