Tag: Social marketing

Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage them.

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Facebook just announced they will support animated GIFs creating major opportunities for marketers.

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their site.