At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this curated list, aimed at helping agencies and media buyers plan their campaigns and effectively reach their audiences with precision and confidence.
Here’s a look at the Experian audiences that were the most popular in Q2 2023. Which ones will you add to your Q2 campaign planning?
Our top 10 audiences for Q2
Fitness enthusiast
Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast
In-store high spender on baby products
Retail Shoppers: Purchase Based > Shopping Behavior > Baby Products: In Store High Spenders
Has a bachelor’s degree
Demographics > Education > Bachelor Degree
In-market for an SUV and CUV
Autos, Cars and Trucks > In Market-Body Styles > SUV and CUV
In-market for a mid-size truck
Autos, Cars and Trucks > In Market-Body Styles > Mid-Size Truck
Homeowner
Demographics > Homeowners/Renters > Homeowner
In-market for a small, mid-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Small Mid-Size SUV
In-market for a full-size truck
Autos, Cars and Trucks > In Market-Body Styles > Full-Size Trucks
In-market for a full-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs
Household income level
Demographics > Household Income (HHI) > $75,000+
Our top 5 audiences by vertical
Which audience segments were the most popular by advertiser vertical?
Advanced TV
Household income level
Demographics > Household Income (HHI) > $75,000-$99,999
Interested in dogs
Lifestyle and Interests (Affinity) > Pets > Dogs (FLA / Fair Lending Friendly)1
Homeowner
Demographics > Homeowner/Renter > Homeowner
Household income level
Demographics > Household Income (HHI) > $100,000-$124,999
Interested in arts and entertainment
Lifestyle and Interests (Affinity) > Art and Entertainment > Visual Art and Design (FLA / Fair Lending Friendly)
Agency
Dog owner
Lifestyle And Interests (Affinity) > Pets > Dog Owners
Cat owner
Lifestyle And Interests (Affinity) > Pets > Cat Owners
Active investor
Lifestyle And Interests (Affinity) > Investors > Active Investor
Mutual fund investor
Lifestyle And Interests (Affinity) > Investors > Mutual Fund Investor
In-market for a full-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs
Auto
In-market for a new car
Autos, Cars and Trucks > In Market-New/Used > New Car
In-market for a used car
Autos, Cars and Trucks > In Market-New/Used > Buyer Used
In-market for a Honda
Autos, Cars And Trucks > In Market-Make And Models > Honda
In-market for an auto loan
Financial FLA Friendly > In Market Auto Loan
In-market for an auto lease
Financial FLA Friendly > In Market Auto Lease
Did you know?
Consumers looking to buy a new vehicle prefer streaming TV, digital newspapers, and email for communication2. By merging our TrueTouchTM engagement channel audiences with our Auto in-market audiences, you can effectively target these consumers through their preferred channels. TrueTouch facilitates personalized advertising campaigns by predicting consumer preferences, ensuring messaging styles align with the right channels and calls to action.
By understanding what types of media people prefer, you can match the best way to talk to them with what to offer, using the right channels for personalized ads. No consumer is the same – and you need to engage with them on their terms to successfully market to them.
Financial
Active in the military
Lifestyle And Interests (Affinity) > Occupation > Military – Active
In-market for a credit union loan
Financial FLA Friendly > In Market Credit Union Loan
40-49 years old
Demographics > Ages > 40-49
30-39 years old
Demographics > Ages > 30-39
Small business owner
Consumer Behaviors > Occupation: Small Business Owners
Health
25-29 years old
Demographics > Ages > 25-29
30-34 years old
Demographics > Ages > 30-34
Weight conscious
Lifestyle and Interests (Affinity) > Health & Fitness > Weight Conscious
Moms interested in fitness
Lifestyle and Interests (Affinity) > Moms, Parents, Families > Fitness Mothers
High spenders at vitamin/supplement stores
Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements
Retail & CPG
Dog owners
Lifestyle And Interests (Affinity) > Pets > Dog Owners
Cat owners
Lifestyle And Interests (Affinity) > Pets > Cat Owners
Fitness enthusiast
Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast
Interested in healthy living
Lifestyle and Interests (Affinity) > Health & Fitness > Healthy Living
High spenders at vitamin/supplement stores
Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements
Activate the right audiences with Experian
When you choose Experian’s syndicated audiences, you gain access to over 2,400 audiences that span across 15 verticals and categories. These audiences are directly available for activation on over 30 platforms and can be sent to over 200 media platforms. Experian is ranked #1 for data accuracy (as validated by Truthset) and Experian Marketing Data is the foundation for successful targeting, enrichment, and activation.
For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide. Need a custom audience? We can help you build and activate an Experian audience on the platform of your choice.
Check out other seasonal audiences you can activate today.
Footnotes
- Fair Lending Act Friendly audiences: “Fair Lending Friendly” indicates data fields that Experian has made available without use of certain demographic attributes that may increase the likelihood of discriminatory practices prohibited by the Fair Housing Act (“FHA”) and Equal Credit Opportunity Act (“ECOA”). These excluded attributes include, but may not be limited to, race, color, religion, national origin, sex, marital status, age, disability, handicap, family status, ancestry, sexual orientation, unfavorable military discharge, and gender. Experian’s provision of Fair Lending Friendly indicators does not constitute legal advice or otherwise assure your compliance with the FHA, ECOA, or any other applicable laws. Clients should seek legal advice with respect to your use of data in connection with lending decisions or application and compliance with applicable laws.
- Experian looked at our Auto and TrueTouch audience data to understand media preference trends over the past year.
Latest posts
The home stretch for the holidays is nearing as second wind for retailers is just starting as Experian Marketing Services analyzes the post-Christmas retail trend. Christmas Day 2012 saw a 27% increase in online traffic to the top 500 retail sites compared to 2011. The top retail sites received more than 115.5 million total U.S. visits. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011. Each retail holiday milestone day saw online traffic increases so far this season. Amazon remained the top visited site among retailers for this past week ending Dec. 22, 2012 and was also the top visited site on Christmas Day. Walmart, Target, BestBuy and Macy’s round out the top 5 most visited sites. The chart below includes the top 10 results: As tablets dominated our weekly top product search lists all holiday season it wasn’t surprising to see that the Apple iTunes site visits increased 193% and Apple.com visits increased 155% on Christmas Day 2012 vs. Christmas Eve 2012. The top product search terms sending traffic to the Apple.com site were iPod Nano, iPad Mini and iPad 4. Amazon.com visits increased 24% on Christmas Day 2012 vs. Christmas Eve 2012 as the top product search terms sending traffic to their site were Amazon Kindle, Kindle Fire and Kindle Also seeing growth were gift card searches as the year-over-year total search volume for "gift card" variations increased 6.1% this year compared to 2011. The big spike in searches happened last week (as online shoppers passed shipping deadlines). Below are the top 10 gift card searches for last week. We will continue to publish retail site data and insights through this holiday season. Please leave us a comment below if you have any specific questions along the way. UPDATE: The top 500 retail sites received more than 129 million total US visits on Dec. 26th, an increase of 1% compared to 2011 and 12% compared to Christmas Day 2012. Amazon was the top site followed by Walmart, Target, BestBuy and Macy’s. JCPenney, QVC and The Home Depot all moved into the top 10 on the day after Christmas. Learn more about the author, Matt Tatham
Hi, Dana here with an update on my holiday shopping post from before Thanksgiving. Like I thought, I was able to get most of my shopping done that Black Friday weekend. It was all pretty fast and easy, but I did have one not so great experience too. My sister knew I was going to get something for my niece, so when she got an email from Toy World that everything would be 50% off on Black Friday she forwarded it to me to let me know. I was thrilled. I had done some searching for good toys this year and had some ideas. While I normally would shop online, the Toy World coupon said the 50% off was in-store only so I braved the crowds for a good deal. Unfortunately, when I got there I learned that the email was wrong – only select items were 50% off and others were buy one, get one 50% off. I was pretty upset because the hottest toys were the ones excluded from the deal. I came all that way based on the email. I wound up getting a gift, but I could have saved myself the hassle and long lines, especially since I didn’t get a deal that was different from any other day. That was a rough start to the shopping weekend, but, no worries, things improved. I have to tell you about my best shopping experience – I’ve been telling everyone! This year I used Pinterest to see what my mom has had her eye on lately. One of her pins is a food processor and I think that’s a perfect gift for her. I’m a card holder and reward member at Aaron’s department store and I know they carry some really nice kitchen appliances. They also happened to send me great Cyber Monday coupons in the mail – it was perfect timing. I went online on Cyber Monday, used the promo codes from the coupons and not only got great deals, but got free shipping too! How easy was that?! They also sent me shipping notifications so I knew exactly when to expect the package. I am really happy that I got something great for everyone on my list and now have time to enjoy the rest of 2012. I hope you enjoy it too! XOXO, Dana Editor’s note: You can tell that Aaron’s knows Dana. They used their direct mail piece to send her online offers because they know that’s her preferred purchase method. They’ve won her over once again and created a brand advocate. Learn where your company stands in your marketing efforts today, and how you can help move efforts forward to ensure your customers have good experiences like Dana had with Aaron’s, and avoid bad ones like her trip to Toy World.
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 8. The online traffic to the top 500 retail sites increased 5% for the period of December 2 – 8, compared to the same week in 2011. Additionally, Amazon remained the top visited site among retailers, followed by Walmart and Target. The chart below includes the top 10 results: Experian Marketing Services also tracks top product searches. Listed below are the top 5 product searches for the week ending December 8: Uggs iPad mini iPad Beats by dre Ipod touch We will continue to publish weekly retail site data and insights through this holiday season. Please leave us a comment below if you have any specific questions along the way. Learn more about the author, Matt Tatham