At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this curated list, aimed at helping agencies and media buyers plan their campaigns and effectively reach their audiences with precision and confidence.
Here’s a look at the Experian audiences that were the most popular in Q2 2023. Which ones will you add to your Q2 campaign planning?
Our top 10 audiences for Q2
Fitness enthusiast
Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast
In-store high spender on baby products
Retail Shoppers: Purchase Based > Shopping Behavior > Baby Products: In Store High Spenders
Has a bachelor’s degree
Demographics > Education > Bachelor Degree
In-market for an SUV and CUV
Autos, Cars and Trucks > In Market-Body Styles > SUV and CUV
In-market for a mid-size truck
Autos, Cars and Trucks > In Market-Body Styles > Mid-Size Truck
Homeowner
Demographics > Homeowners/Renters > Homeowner
In-market for a small, mid-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Small Mid-Size SUV
In-market for a full-size truck
Autos, Cars and Trucks > In Market-Body Styles > Full-Size Trucks
In-market for a full-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs
Household income level
Demographics > Household Income (HHI) > $75,000+
Our top 5 audiences by vertical
Which audience segments were the most popular by advertiser vertical?
Advanced TV
Household income level
Demographics > Household Income (HHI) > $75,000-$99,999
Interested in dogs
Lifestyle and Interests (Affinity) > Pets > Dogs (FLA / Fair Lending Friendly)1
Homeowner
Demographics > Homeowner/Renter > Homeowner
Household income level
Demographics > Household Income (HHI) > $100,000-$124,999
Interested in arts and entertainment
Lifestyle and Interests (Affinity) > Art and Entertainment > Visual Art and Design (FLA / Fair Lending Friendly)
Agency
Dog owner
Lifestyle And Interests (Affinity) > Pets > Dog Owners
Cat owner
Lifestyle And Interests (Affinity) > Pets > Cat Owners
Active investor
Lifestyle And Interests (Affinity) > Investors > Active Investor
Mutual fund investor
Lifestyle And Interests (Affinity) > Investors > Mutual Fund Investor
In-market for a full-size SUV
Autos, Cars and Trucks > In Market-Body Styles > Full-Size SUVs
Auto
In-market for a new car
Autos, Cars and Trucks > In Market-New/Used > New Car
In-market for a used car
Autos, Cars and Trucks > In Market-New/Used > Buyer Used
In-market for a Honda
Autos, Cars And Trucks > In Market-Make And Models > Honda
In-market for an auto loan
Financial FLA Friendly > In Market Auto Loan
In-market for an auto lease
Financial FLA Friendly > In Market Auto Lease
Did you know?
Consumers looking to buy a new vehicle prefer streaming TV, digital newspapers, and email for communication2. By merging our TrueTouchTM engagement channel audiences with our Auto in-market audiences, you can effectively target these consumers through their preferred channels. TrueTouch facilitates personalized advertising campaigns by predicting consumer preferences, ensuring messaging styles align with the right channels and calls to action.
By understanding what types of media people prefer, you can match the best way to talk to them with what to offer, using the right channels for personalized ads. No consumer is the same – and you need to engage with them on their terms to successfully market to them.
Financial
Active in the military
Lifestyle And Interests (Affinity) > Occupation > Military – Active
In-market for a credit union loan
Financial FLA Friendly > In Market Credit Union Loan
40-49 years old
Demographics > Ages > 40-49
30-39 years old
Demographics > Ages > 30-39
Small business owner
Consumer Behaviors > Occupation: Small Business Owners
Health
25-29 years old
Demographics > Ages > 25-29
30-34 years old
Demographics > Ages > 30-34
Weight conscious
Lifestyle and Interests (Affinity) > Health & Fitness > Weight Conscious
Moms interested in fitness
Lifestyle and Interests (Affinity) > Moms, Parents, Families > Fitness Mothers
High spenders at vitamin/supplement stores
Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements
Retail & CPG
Dog owners
Lifestyle And Interests (Affinity) > Pets > Dog Owners
Cat owners
Lifestyle And Interests (Affinity) > Pets > Cat Owners
Fitness enthusiast
Lifestyle and Interests (Affinity) > Health & Fitness > Fitness Enthusiast
Interested in healthy living
Lifestyle and Interests (Affinity) > Health & Fitness > Healthy Living
High spenders at vitamin/supplement stores
Retail Shoppers: Purchase Based > Health and Fitness > Vitamins/Supplements: Vitamins/Supplements
Activate the right audiences with Experian
When you choose Experian’s syndicated audiences, you gain access to over 2,400 audiences that span across 15 verticals and categories. These audiences are directly available for activation on over 30 platforms and can be sent to over 200 media platforms. Experian is ranked #1 for data accuracy (as validated by Truthset) and Experian Marketing Data is the foundation for successful targeting, enrichment, and activation.
For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide. Need a custom audience? We can help you build and activate an Experian audience on the platform of your choice.
Check out other seasonal audiences you can activate today.
Footnotes
- Fair Lending Act Friendly audiences: “Fair Lending Friendly” indicates data fields that Experian has made available without use of certain demographic attributes that may increase the likelihood of discriminatory practices prohibited by the Fair Housing Act (“FHA”) and Equal Credit Opportunity Act (“ECOA”). These excluded attributes include, but may not be limited to, race, color, religion, national origin, sex, marital status, age, disability, handicap, family status, ancestry, sexual orientation, unfavorable military discharge, and gender. Experian’s provision of Fair Lending Friendly indicators does not constitute legal advice or otherwise assure your compliance with the FHA, ECOA, or any other applicable laws. Clients should seek legal advice with respect to your use of data in connection with lending decisions or application and compliance with applicable laws.
- Experian looked at our Auto and TrueTouch audience data to understand media preference trends over the past year.
Latest posts
We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons for offline purchases. The weekly market share of visits to coupon websites increased 15% from the previous year during the week of Thanksgiving & Black Friday and also increased 16% during the week of Cyber Monday. Overall, visits to the custom category of 70 websites increased 17% and 12%, in November and December, respectively, as compared to the previous year. Coupon website referred traffic to retailers relies upon the availability of promotional codes and coupons for a given retailer. The availability of coupons and desired savings can certainly help to finalize and capture the transaction, making participation with coupon websites beneficial to the majority of retailers – particularly as many offer discounts & promotions during the holiday season and consumers inevitably share them anyway. In December 2008, the most commonly visited product categories following a visit to a website within the coupon category were department stores, computers, and appliances & electronics. One interesting point is that many shoppers are looking for coupons from a specific retailer or brand, suggesting that many coupon searchers may be further along in the purchasing funnel and are close to making the purchase – but may need some type of final incentive. For the week ending December 27, 2008, 69% of the searches for the top 300 search terms that include ‘coupons’ also included a specific brand such as Pizza Hut, JCPenney, or Target. The other 31% of searches to include the term ‘coupons’ were generic in nature, seeking out grocery coupons, online coupons, and free printable coupons.