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The following is written by Mike Kilander, Global Managing Director, Data Quality, at Experian With companies facing increasingly complex data challenges that can determine the success or failure of their business, never has it been so important to have accurate and reliable data. Businesses encounter almost continuous disruption – frequently driven by accelerated data insights – and increasing regulatory pressure to improve transparency and ensure consumer privacy. Moreover, the modern consumer brings online expectations and digital demands, requiring companies to respond ever faster and more  than before. One-to-one marketing has become the new digital experience. To handle these new digital demands and market pressure, organizations must improve their ability to leverage their data and gather key insights, especially on their ever-changing customers. But while there is more information available than ever before, data is a largely untapped resource. Why are we drowning in data, yet starved for insight? There are two key areas where organizations are struggling: developing trust in the accuracy of their data and gaining access to it. Organizations told us they suspect almost a third of their data is inaccurate, which limits their ability to leverage data to drive improved business outcomes.  If you can’t trust your information, how are you supposed to make big strategic business decisions with it. Second, the average business user can’t get timely access to the data or insight they need. In fact, 70% say that not having direct control over data impacts their ability to meet strategic objectives. Too often, access to data only comes after the submission of an IT ticket and weeks of waiting. We see, year after year, many businesses fail to take full advantage of the opportunity their data. Current infrastructure and management practices are often not set up to handle today’s digital consumer, the volume of data generated, and the multitude of systems collecting the data, leaving users with inaccurate data and limited access. Consequently, they have been limited in their ability to leverage new data talent, technology, and best practices that can help them gain the necessary insight to innovate and stay competitive. In the past several years managing data became more complicated because of the increasingly diverse group of stakeholders who want to leverage and have access to data. It isn’t enough now just to make sure the data is right, which most companies still have not cracked. Now you also must make sure that insight is provided with the right context, to the right business user who can make the most effective decisions for the organization. These challenges will only become more acute as organizations not only continue to delay meaningful investment in data management, but also miss the emerging trend of democratization of data control in the organization.  When investing in technology, few stop to think about the overarching operational data strategy and how decentralized data manipulation has become. Organizations need the right ownership or strong data leadership that allows them to access data and take advantage of insight, while considering consumer privacy, data security and data governance. Experian just released a new report looking at customer experience data trends, developing trust in information and changing data ownership. I encourage you to read this new report in the hopes that it will shed light into best practices around leveraging data. Download the new 2019 Global Data Management report here.

The following is written by Alison Sharp, HR Director, UK&I and EMEA, at Experian. We are thrilled to announce that Experian has been officially certified as a ‘Top Employer’ by the Top Employers Institute in the UK and Spain. The annual research programme recognises leading employers around the world. Awarding only those that provide the kind of conditions where their employees can develop, both professionally and personally, nurturing and developing talent throughout all levels of the organisation. This recognition is not only testament to the incredible work undertaken throughout the business, but also builds on ‘Top Employer’ status achieved in Experian South Africa and Bulgaria – awarded over the last couple of months. So, what makes Experian such a great place to work? An inspiring working environment, unlimited development opportunities and rewards that recognises your contribution and commitment are just a few. But above all else, it’s our people. And it’s our people who have made this recognition possible. By listening to them and encouraging new ideas, they have continued to help us develop our working culture and pushed the boundaries to create the best possible working environment. A key part of this is embracing diversity at all levels. Different approaches, different solutions and different views helps create an inclusive environment that people are proud to work in. We want everyone to bring their whole-self to work, creating a place where everyone has the freedom to explore and share interests, no matter what their individual story is, without fear of judgement. The more inclined we are to bring our rich outside world into our work, the more we will expose others to new perspectives and different thinking, which in turn makes Experian a great place to be. Today, we will celebrate our success, but the hard work doesn’t stop here. We have set ourselves the challenge to not only keep our Top Employer status next year, but also improve our overall performance against the institute’s tough certification criteria, continuing our development of Experian as an outstanding place to work. We asked our people what makes Experian a great place to work.  

Digital commerce has changed the way consumers interact with businesses. More people are transacting online versus going into retail stores, and more than half of banking is done via mobile channels. Yet both businesses and consumers still want convenience and security, without increased fraud risk. And as interactions have become more anonymous in an online space, trust is based on businesses protecting consumers from fraud while still providing a great customer experience. So, what does it take to build trusted relationships online? New research from our 2019 Global Identity and Fraud Report shows that 74% of consumers see security as the most important element of their online experience, followed by convenience. In the past, businesses have often invested in one at the expense of the other, and our research suggests that consumers can expect both security and convenience without the trade-off. The availability of information consumers share with businesses make this possible, and consumers are willing to share more personal information if they believe it means greater online security and convenience. In fact, our research found that 70 percent of consumers are willing to share more personal data, particularly when they see a benefit. However, this value exchange of more personal information for a better online experience is the same information that puts consumers at a greater risk for fraud. Instead, businesses need to demand more from the information they already have access to and use more sophisticated authentication strategies and advanced technologies to better identify their customers and deliver tailored, streamlined experiences without increasing their risk exposure. Findings from the study reveal that consumers and business leaders agree that security methods enabled by new technologies and advanced authentication methods instill online trust. In fact, consumer confidence grew from 43 percent to 74 percent when physical biometrics was used to protect their accounts.  The report also found that businesses are beginning to embrace the changing technology, while half of organizations globally reported an increase in their fraud management budget over the past twelve months. And lastly, the report looked at transparency and how that impacts consumer trust. In order to create even more trust online, many businesses are proactively sharing with customers how they use their personal information. The report found that nearly 80 percent of consumers say the more transparent a business is about the use of their information, the greater trust they have in that business. And the good news is that 56 percent of businesses plan to invest more in transparency-inspired programs such as – consumer education, communicating terms more concisely, and helping consumers feel in control of their personal data. Fraud remains a constant threat and it should come as no surprise that nearly 60 percent of consumers worldwide have experienced online fraud at some point. However, both business and consumers are getting smarter about how they manage fraud and it comes down to the important theme of trust. In order for consumers to trust businesses, they need to feel secure. And by adopting better security measures, businesses can embrace the important role of protecting customers and giving them the experience they want and deserve. Download the new Experian 2019 Fraud & Identity report here.