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In an article published by Bloomberg this week, Brian Cassin, Experian CEO, discusses the transformation of the business from a credit bureau to an innovative, global information services firm. The story highlights some of the remarkable work Experian does with high-profile clients including Coca-Cola and Fannie Mae, using data to inform marketing and strategy decisions. The article also references recent product innovations including Ascend, which offers analytics on demand, and PowerCurve, our market-leading decision analytics platform. Worth mentioning is that Experian’s strong financial performance also comes through in the article, which notes that the company’s stock price has doubled since 2015 while the FTSE 100 index has stagnated. Check out the full article.

Data science is transforming the way the world works. And yet it’s no secret that there aren’t enough women pursuing a career in STEM. At Experian, we’d love to see that change.  It’s better for everyone when industries are diverse; it makes us all stronger, more creative and more effective. Part of encouraging new generations into our industry means recognising and celebrating the achievements of the female role models working in data today. That’s why we’re thrilled to sponsor this year’s Women in Data (WiD) conference, an event designed to help inspire, educate and support women in the industry.  Women like Experian’s Sarah Robertson, who recently shared her story with leading women’s publication, We Are The City, and who will be sitting on our panel session at the event. We want to have a workforce that’s as rich in diversity as the people who use our services. That’s one of the many reasons we’re so excited by WiD’s mission. Together we hope to empower and encourage women into the data science industry, supporting the next generation of data scientists who can help shape the future. You can find out more about the WiD community on our recent podcast.

Every day we work with companies doing amazing things with their data.  We are therefore delighted to be sponsoring the very first Experian ‘Data Excellence’ award at this year’s Lloyds Bank National Business Awards.  It gives us the chance to celebrate organisations for their innovative thinking and excellent use of data – an area we at Experian are very passionate about. The quality of entries for this category was high, showcasing some real-life examples of how data-driven solutions can not only deliver better outcomes for customers, but also embrace the opportunities presented by an ever-changing data landscape.  However, there could only be one winner. So, we are pleased to announce that Cleveland Police are the deserving recipient of the inaugural award for their ‘Golden Nominal’ project – an initiative which demonstrates how the power of better data can have a positive impact on policing. The project responds to the huge challenge that having vast, unquantifiable number of duplicate records was posing on delivering an efficient and appropriate response to the community.  And not only has it far surpassed targets in terms of reducing duplicates, most importantly it’s provided opportunities to serve the community better and identify those most vulnerable far more quickly. Such was its innovative nature, the project was recognised at a national level by the Home Office, who provided co-funding from its Innovation Fund – a fantastic result for them.  The award was presented by Experian’s Chief Data Officer, Jonathan Westley, to Maria Hopper from Cleveland Police at the awards ceremony in London. She said:  “We’re absolutely thrilled to be named as winners of the ‘Data Excellence’ award.  Our data initiative allowed us to solve a challenge that was hindering our ability to respond quickly and accurately to those who need it most in our community.  For us, winning this award is fantastic recognition of the critical role that data plays in delivering positive policing and keeping people safe.” To hear more from Maria, you can watch this short video. We would like to congratulate Cleveland Police on a well-deserved award win, along with all the other winners on the night. To find out more, you can visit the National Business Awards website.