There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
- There are many variations of passages of Lorem Ipsum available,
- but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Tru Optik, the only audience measurement and data management platform built for OTT and Connected TV, has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian’s ConsumerView marketing database. Tru Optik has the world’s largest database of OTT media and entertainment consumption. Experian’s ConsumerView is the world’s largest and most accurate consumer marketing database. Together this will allow for comprehensive metrics for valuing advertising on OTT networks and platforms, and close a conspicuous gap in TV audience measurement. It’s widely accepted that digital is the future of TV. One third of Millennial television viewing already occurs “over the top,” mainly via Connected TV (CTV) devices such as Roku, Apple TV, smart TVs and gaming consoles that stream OTT content to TV screens. While OTT offers the possibility of reaching TV viewers with unprecedented precision, barely one percent of TV advertising dollars flow through OTT. There are three reasons why advertising dollars are not catching up to viewership: No measurement – advertisers have no visibility to OTT ad exposure, and can’t relate it to other media; Fuzzy targeting – the advertising industry relies on cookies or SDK’s (device-specific software development kits) to capture consumer data for ad targeting. However, CTV is a cookie-less ecosystem accessible via dozens of devices, rendering cookies useless making SDK’s impractical; No attribution – lack of measurement means there’s no way to connect OTT ad expenditures to desired outcomes like purchases. Tru Optik CEO, Andre Swanston, sums up the problem: “If you can’t fully measure it, you can’t fully monetize it. Tru Optik’s technology and first-party data combined with Experian’s data will enable media companies and advertisers to understand and value audiences for OTT content. In other words, it will provide the currency that is necessary to truly open not only the OTT ad market, but also provide better insight as to the value of product placement and licensing of content to subscription video services like Netflix and Amazon." By providing census-level audience measurement and profiling data for programming and ad exposure across OTT platforms and connected devices, Tru Optik and Experian Marketing Services have removed all three barriers to OTT advertising and monetization. Tru Optik and Experian Marketing Services use cookie-less methods that allow anonymous, aggregated behavior and profile information to be connected and protected across all digital devices belonging to the same individuals or households, including CTV. This enables “cross device” OTT and addressable campaign analysis, which is critical for accurate attribution. “Tru Optik is at the forefront of empowering media companies and brands to harness the power of CTV. By partnering with Experian they are adding a trusted and reliable source of audience and consumer data to enhance their measurement and segmentation ability,” said Kevin Dean, President and General Manager of Targeting, Experian Marketing Services. Tru Optik is careful to distinguish its offering from traditional audience measurement products. “This is not a panel based ‘ratings’ service,” said Swanston. “With respect to media companies and marketers, your data belongs to you; it is not part of a Co-op.” “Experian Marketing Services is far and away the industry leader in audience creation for addressable TV, connecting advertisers to 100 percent of the household-level addressable TV operators in the U.S. “ said David Wiesenfeld, Tru Optik’s Chief Strategist. “With Tru Optik already having the world’s largest media consumption database, the addition of purchase, preference, and profiling information from Experian will give clients unmatched insight into their audiences and marketing efficacy.”
In recent years, leasing has strongly returned as an option for consumers to choose when looking to get into a new vehicle and maintain an affordable monthly payment. Experian Automotive’s latest infographic examines the lift in leasing, as well as key attributes in the auto finance market. Click here to download the PDF.
Experian had the honor of celebrating innovative achievements in marketing with a few of our superstar clients at the 2016 Marketing&Tech Innovation Awards presented by Direct Marketing News and The Hub. The second annual awards program honors achievements in marketing leveraging data and technology. Three Experian Marketing Services’ client programs were recognized for their innovation in analytics, email marketing and omnichannel marketing. Hosted in New York City as part of the 2016 Marketing&Tech Innovation Summit, Delta, Golf Golfsmith International, Delta Airlines and American Eagle Outfitters were all recognized alongside Experian for innovative marketing campaigns that used the Experian Marketing Suite, a flexible cloud-based marketing platform. What’s hard to believe is how much marketing has changed due to data technology… and much of the credit for innovation within the space goes to the exceptional tech talent. Experian Marketing Services’ chief technology officer, Emad Georgy was recognized with a “2016 Star of MarTech” award for Marketing Technologist of the year. Through the development of the Experian Marketing Suite, Georgy created a marketing product that allows the interactions between a brand and its customers to be meaningful and engaging, every time. Georgy is an advocate for what he calls “a more human tech culture” because scalability is not just about technology and architecture — it also is about people and growing leaders. His team of developers, engineers, strategists, data scientists and technologists support clients across more than 30 countries. We published more information about the award-winning campaigns in a press release, here is a link: http://www.prnewswire.com/news-releases/experian-recognized-with-four-awards-at-2016-marketingtech-innovation-awards-300237326.html Emad Georgy as well as all three client campaigns are featured in articles in the April edition of Direct Marketing News which are available online here.
At Experian, we are committed to finding new, innovative ways to deliver better outcomes for our clients and their customers. With this in mind, we are delighted to announce that we have now been granted approval to supply Open Banking and PSD2 services by the FCA. The accreditation allows Experian to help people benefit from the Open Banking initiative through a new suite of products so that consumers can share data in a secure and compliant way. This will complement Experian’s existing credit bureau services. The overarching aspiration of Open Banking is to level the playing field by offering greater choice through new products – promoting greater transparency about the benefit and value of these products in the process. This accreditation from the FCA underlines our commitment to support Open Banking for the benefit of both people and organisations. One bank has already signed-up to use our Open Banking platform and we’re running several proof-of-concepts with other clients, so they can explore a range of innovative new services. Open Banking will help people to prove they can afford products, even if they have a limited credit history. The development of insightful mechanisms to manage finances and simplify applications, for everything from financial products to rented accommodation, will also reduce the time and effort required. When people choose to share bank account information with financial service providers they can receive the most appropriate products, improved services and better deals. It will be a useful tool for organisations to ensure they only lend people and small businesses what they can afford to repay. And it will be invaluable to price comparison websites, brokers and background checking providers. Open Banking will also help lenders to meet FCA regulatory obligations in affordability and reduce costs when processing applications. Adopting new data assets will be easier from both a technical and consumer support perspective. The UK is at the vanguard of a global shift in data sharing. Having a dynamic economy and particularly a dynamic financial services sector, is going to be a crucial asset as we navigate our way through social and economic changes anticipated in the years ahead.
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Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident,
How Experian can help with card fraud prevention and detection
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics,
very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.